Craig Wells

Franchise Consultant

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What is a FranNet Franchise Consultant?

A FranNet consultant is your one-stop-shop for all franchise information and services. Our job is to ensure you find the right business that maximizes your odds of success and happiness and allows you to meet your lifestyle, career, and financial goals.

How do we help?

We help you by providing assorted research and information that will help you investigate different franchises to start your own business. We can introduce you to many different franchisors, so rather than having to go from place to place to learn about specific businesses, you can learn the basics about several options all in one spot! This saves you time and money.

FranNet Consultants help save you time and money in several ways: by educating you about franchising, by helping you research your business, by identifying the right structure and strategic mix of the businesses you are interested in, and by introducing you to the franchisors that fit your model.

We'll encourage you to thoroughly research any franchise that you are investigating, and we'll even help you find franchise attorneys and other advisors so you can gain more information before you buy. We believe that the more you know, the better the odds are that the choice you make will be a good one. As a result, we stress that you spend the necessary time to research before you buy. Once you've bought the business, it's too late to change your mind.

How much do we cost?

FranNet Consulting Services are 100% Free For Our Clients. Like a real estate agent, we make our commission only if and when a deal closes and are paid by the seller, not you, the buyer.

How can we work together?

  1. Take Our Entrepreneur Readiness Profile
    • Create your free Readiness Profile to evaluate the best business ownership options for you. First, you will complete a personality analysis and an investment range determination. From there, our algorithm can help determine what franchise options in your local market may be best able to meet your goals.
  2. We Will Review Your Readiness Profile
    • Once you have your Entrepreneur Readiness Profile results, you may request a free, no-obligation review session with your local franchise consultant. During this meeting, you can gain more insight into what franchise opportunities may be best for your goals.
  3. We'll Discuss Your Franchise Options
    • After the review of your Readiness Profile, we work with you to determine what local franchise options may be worth exploring. Your local consultant will present you with a number of options and depending on which ones you are interested in, your consultant will make an introduction.
  4. Introduction To Your Ideal Franchise Brands
    • We will help facilitate those introductions and coach you on the due diligence process. We will also provide guidance on which questions to ask, the Franchise Disclosure Documents (FDDs), and the tools you can use to rank the franchise opportunities for yourself.
  5. Introduction to Existing Franchisees of the Brands You Like
    • Once you've learned more about each franchise opportunity that you are interested in, you will be able to speak with active franchisees in their respective organizations to validate the business, support, and overall success of each opportunity.
  6. Attend a Discovery Day
    • Before making a formal commitment to a franchise opportunity, you will attend a Discovery Day, usually on-site at the corporate headquarters of the specific franchise you're interested in (In the wake of COVID-19, many franchisors are offering virtual Discovery Days). This Discovery Day is a great opportunity for you to meet the top management team, see their operational facility, and learn more about the day-to-day life of owning a business under their brand.
  7. Making a Final Decision with FranNet By Your Side
    • Once you return from a Discovery Day, you'll be in a position to decide if that specific franchise is the right fit for you. If it is, we'll provide the necessary referrals to franchise attorneys, accountants, and funding partners to help complete your franchise due diligence. From there, it is your choice to sign the final franchise agreement and become a franchisee.


Are you dreaming about owning your own business, but don’t know which ones to consider or where to even start? I can help you find the right opportunity that fits your likes, skills and your budget. My methods can even help determine if owning a business is the right choice for you.

You already know that starting any business isn’t easy.  And, you also know that having someone to walk you through the evaluation process, and find what’s right for you, will relieve much of your burden. In order for you to make an informed decision about your future, you will need some basic information.  I am prepared to invest the time necessary to provide you with that information. 

The first step will be for the two of us to have a brief conversation, either by telephone or at one of my upcoming educational seminars. I can be your guide in the San Diego area. 

Here are the initial tasks:

1.)   Attend an educational seminar to learn how the FranNet process works

2.)   Complete FranNet’s Entrepreneur Profile (about a 20-minute survey)

3.)   Attend a free one-on-one personal coaching session to discuss your next moves.

Did I mention the best part of all this, it’s 100% FREE of charge?

Keep in mind there are over 4,000 franchise concepts in 90 different business categories.  FranNet represents over 200 of the best brands available. Having a friend like me to help you navigate the confusing maze of options simply makes good business sense.

I’ve coached hundreds of individuals to find their dream business and helped them build successful lives.  My proven process assesses your strengths & weaknesses, and your interests as well as your financial ability.  This helps me match you with the best franchise opportunity that is right for you.

Simply, fill in the form on this page or give me a call. Let’s start today.



I’m Craig Wells, Franchise Specialist for San Diego, California. Before purchasing my first franchised business in 1991 (MAACO Auto Painting), I had spent 14 years in shopping center management. From the landlord’s perspective, I watched thousands of businesses thrive, while hundreds of others failed. Interestingly enough, those that were most successful belonged to chains and franchise systems.

In 1996, my wife and I were in your shoes— nervous about finding our next business adventure. We had recently sold our MAACO shop, and a chain of 1-hour photo stores. We knew we wanted to start another franchise; that was when we scheduled a free consultation in the Orange County, CA FranNet office. The helpful expert took inventory of our skills and introduced us to an opportunity he felt best suited our strengths and goals.

For over 21 years, I was the President and CEO of Cash Plus, Inc., a national franchise company in the retail financial services industry.   During those years as a franchisor, I continued working with the national network of FranNet consultants who helped expand my system by coaching and referring qualified franchisee candidates.

One advantage I had as an owner was the ability to work with hundreds of other franchise presidents through the International Franchise Association and other industry groups.  That unique perspective can be utilized to help you combine the right puzzle pieces to make your future dreams a reality.

Outside of franchising, I enjoy golf, writing, traveling, and spending family time with my wife and two sons. Helping others has always been a priority in the Wells household. Before getting married, my wife and I volunteered as youth ministers at our church. We have also been long-time sponsors of Save the Children. Plus, we initiated BravoKids, a children’s charity program that all of our franchisees could support, nationwide. 

Make that call now, and let’s start working on your future, together.