About

Meet Kristina

ABOUT KRISTINA HAWFIELD

Kristina is an entrepreneur at heart having worked for several venture-backed startup companies. In her own quest to become a business owner, Kristina was first introduced to FranNet as a client and was immediately drawn to the FranNet business model and consultative approach.

A trusted advisor, Kristina spent over 10 years as an in-house consultant to large, international law firms advising partners and firm management on strategic planning, client targeting, marketing programs, and budget allocations. She led training programs and coaching initiatives to support attorneys in their client development initiatives. She worked closely with entrepreneurs in the height of the “dot com” era evaluating business plans and connecting them with service providers to support their growth. Kristina also advised company general counsel and legal department leaders on creating efficiencies within their departments.

Kristina's corporate experience blended with entrepreneurial exposure informs her deep understanding of the mindset of professionals pursuing an exit strategy through business ownership. She is passionate about helping people achieve their personal and professional goals and is thrilled to be working with potential entrepreneurs in Southern California.

A Wisconsin native and UW Madison alumna, Kristina calls Southern California her home. She enjoys spending time with her husband and two daughters enjoying the beach lifestyle and the same freedom and flexibility that she helps others achieve through business ownership.

What is a FranNet Franchise Consultant?

A FranNet franchise consultant is a local, franchise expert to advise you on franchise and business opportunities. Within our group, we have past and present franchisors, franchise executives, franchisees, regional and area developers, and other business professionals.

How Do We Help?

We help you by providing assorted research and information that will help you investigate different franchises to start your own business. We can introduce you to many different franchisors, so rather than having to go from place to place to learn about specific businesses, you can learn the basics about several options all in one spot! This saves you time and money.

FranNet Consultants help save you time and money in several ways: by educating you about franchising, by helping you research your business, by identifying the right structure and strategic mix of the businesses you are interested in, and by introducing you to the franchisors that fit your model.

We’ll encourage you to thoroughly research any franchise that you are investigating, and we’ll even help you find franchise attorneys and other advisors so you can gain more information before you buy. We believe that the more you know, the better the odds are that the choice you make will be a good one. As a result, we stress that you spend the necessary time to research before you buy. Once you’ve bought the business, it’s too late to change your mind.

How Much Do We Cost?

FranNet Consulting Services are 100% Free For Our Clients. Like a real estate agent, we make our commission only if and when a deal closes and are paid by the seller, not you, the buyer.

How Can We Work Together?
  1. Take Our Entrepreneur Readiness Profile
    • Create your free Readiness Profile to evaluate the best business ownership options for you. First, you will complete a personality analysis and an investment range determination. From there, our algorithm can help determine what franchise options in your local market may be best able to meet your goals.
  2. We Will Review Your Readiness Profile
    • Once you have your Entrepreneur Readiness Profile results, you may request a free, no-obligation review session with your local franchise consultant. During this meeting, you can gain more insight into what franchise opportunities may be best for your goals.
  3. We’ll Discuss Your Franchise Options
    • After the review of your Readiness Profile, we work with you to determine what local franchise options may be worth exploring. Your local consultant will present you with a number of options and depending on which ones you are interested in, your consultant will make an introduction.
  4. Introduction To Your Ideal Franchise Brands
    • We will help facilitate those introductions and coach you on the due diligence process. We will also provide guidance on which questions to ask, the Franchise Disclosure Documents (FDDs), and the tools you can use to rank the franchise opportunities for yourself.
  5. Introduction to Existing Franchisees of the Brands You Like
    • Once you’ve learned more about each franchise opportunity that you are interested in, you will be able to speak with active franchisees in their respective organizations to validate the business, support, and overall success of each opportunity.
  6. Attend a Discovery Day
    • Before making a formal commitment to a franchise opportunity, you will attend a Discovery Day, usually on-site at the corporate headquarters of the specific franchise you’re interested in (In the wake of COVID-19, many franchisors are offering virtual Discovery Days). This Discovery Day is a great opportunity for you to meet the top management team, see their operational facility, and learn more about the day-to-day life of owning a business under their brand.
  7. Making a Final Decision with FranNet By Your Side
    • Once you return from a Discovery Day, you’ll be in a position to decide if that specific franchise is the right fit for you. If it is, we’ll provide the necessary referrals to franchise attorneys, accountants, and funding partners to help complete your franchise due diligence. From there, it is your choice to sign the final franchise agreement and become a franchisee.
Virtual & Live Events

Upcoming Local Events

Upcoming National Events

How to Fund Your Business (December)

Learn How to Fund Your Business Start-up or Your Purchase of an Existing Business or Franchise!Read More
Resources

Helpful Articles

Franchise Ownership 101

Learn the basics of franchising and how it can be a phenomenal business model for people who want to go into business for themselves but not by themselves.

Read More

Business Ownership Exploration

Learn the advantages and disadvantages of the three primary ways of going into business for yourself!

Read More

Entrepreneur Readiness Profile

Find out your owner profile and see if franchise ownership is right for you. There are 4 sections: values, motivation, work style, and investment tolerance.

Discover Readiness Profile

Contact

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