Beard Papa’s

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Franchise Costs

Liquid Capital Required:$100,000
Net Worth Required:$300,000
Total Investment:$189,400 - $399,600
Franchise Fee:$45,000
Royalty Type:5%

Franchisee Options

Financing:Via 3rd party
Veteran Discount:No

Franchisor Details

Incorporated Name:Muginoho International, Inc.,
Total Units:436
Year Founded:1999
Franchising Since:1999
Home Office:Torrance, California

About Beard Papa's

Beard Papa's is a World-Famous bakery best known for its decadent, freshly baked cream puffs that are offered in large assortments of unique flavors and flaky crusts. Our signature products are the world's best cream puffs, which come in many shells and flavors. Our customers can create their own combination by picking a shell and a custard flavor. There are so many ways to enjoy our cream puffs. We also offer our Signature Fondants, tasty Desserts and Ice Creams, which customers can combine with many drinks like Custard Cream Drinks, Coffee and Teas.

Values & History

In 1999, a small bakery opened in the small town of Osaka, Japan. People in the town couldn't resist the aroma from the bakery, or the kind face of the owner, Yuji Hirota. His fluffy white beard was so renowned that he became known as "Beard Papa" to all of his regular customers.

Groups of children would always ask Yuji when he was going to make another kind of delicious treat. Beard Papa wanted every new customer to feel like they were sitting with him in Osaka. He decided to make a pastry as fluffy and lovable as his beard, and cream puffs were just the treat. People loved his new treat so much that he had to open another store to accommodate all of his new friends. He never stopped and now there are over 400 Beard Papa's worldwide that have some of the best cream puffs ever made.

He perfected the art of his pastries by making a double-layered puff—choux on the inside and pie crust on the outside. Then, he proceeded to make the perfect filling, made with a mixture of whipped and vanilla custard cream. Beard Papa's stores still use the recipe to this day, along with a ton of new recipes that are bound to satisfy any palette. Whether you are in Japan, Australia, Canada or America you will always be able to find your own Beard Papa's.

Industry Performance

Market & Demand

The US bakery industry makes up 2.1% of the Gross Domestic Product (GDP) - $311 billion in total economic output. The average spending on bakery products for a U.S. household is expected to increase to $383.75 by 2021. Bakery sales are the largest in the United States (US$ 70,057m in 2019). Retail Bakery Sales are expected to increase by an average of 5.5% per year through 2021.

Through 2021, sales of cakes and cupcakes in retail bakeries are expected to increase by an average of 7.2% per year totaling $754,8 Million in 2021 - Sales will be driven by smaller size cakes and creative, indulgent cupcakes that use innovative and unique flavors.

Beard Papa's is proud to be among the small group of U.S. Small Business Administration (SBA) Approved Franchises. U.S. SBA businesses are those that have been recognized as being potentially highly lucrative opportunities. So, let Beard Papa's be your next safe-investment with accelerated growth and predictable success.

Although Beard Papa's is most known for its signature Cream Puffs, our delectable menu includes a variety of Cakes, Ice Creams, Coffees, Teas, and Bottled Beverages. Also, to keep your customers coming back for more, we offer new monthly and seasonal menu options! For example, in October we offer Pumpkin Cream, and in December we offer Mint Chocolate.

You stuff a cream puff in the oven, push a button, and you're good to go! We use self-cleaning ovens to make your life even more relaxed. Also, because Beard Papa's is backed by Nagatanien, you never have to worry about running out of stock. All locations are restocked on a daily or weekly basis based on order volume. It's never been easier to be up and running with a thriving bakery than it is with Beard Papa's.

Purchasing a Beard Papa's Franchise

There's an initial franchise fee of $45,000 with a total initial investment range of $189,400 to $399,600.

What's attractive for many of our franchisees is they can come into a great business that they can scale into something that's much more significant than when it first started.

Ideal Candidate & Qualifications

We're looking for someone who:

  • Can oversee day to day or hire a manager to run day-to-day. The owner can be a semi-absentee or owner-operator.
  • Will focus on local marketing as a community that wants to be the local sweet spot.
  • Will focus on guest experience and work in the local community to do events that drive traffic in.
  • Is community-oriented, wants to oversee a team, customer service oriented.
  • Has leadership and management experience.
  • Is dedicated and committed.

Training & Support

All of our franchisees get:

  • A pre-designed grand opening kit,
  • A dedicated web site,
  • PR agency,
  • Google AdWords specialists,
  • In-house designs and content producers,
  • Social media experts and more.
We even offer standardized job descriptions and hiring support so that you'll find a perfect local team to help you run your operations in no time.


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FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.


Available In:

Beard Papa’s is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, Wyoming