Big Blue Swim School

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Franchise Costs

Liquid Capital Required:$500,000
Net Worth Required:$1,500,000
Total Investment:$1,825,500 - $3,687,000
Franchise Fee:$75,000
Royalty Type:6%

Franchisee Options

Financing:Via 3rd party
Veteran Discount:Yes

Franchisor Details

Incorporated Name:Big Blue Swim School Franchising, LLC
Total Units:59
Year Founded:2009
Home Office:Chicago, Illinois

About Big Blue Swim School

At Big Blue Swim School, we show kids they can do anything by unlocking their full potential in the water. Our goal is to be a part of life's big moments for families, to help kids develop swim skills and life skills. Our proprietary distance-based curriculum ensures measurement of students' progress in the ways that matter so they can more quickly achieve better results and parents get a clearer understanding of their child's progress.

Values & History

Big Blue Swim School was founded in 2009 by competitive swimmers Chris DeJong and John Lonergan to provide a measurable curriculum for students to learn an essential life skill in a comfortable and fun environment. Parents are willing to invest in this vital life skill and they're able to rapidly see not only that their investment has paid off, but more importantly, that their children know how to keep themselves safe in and around water.

Big Blue Swim Schools feature 13 lanes across two 91-degree pools, allowing franchise owners to map out class times by age group and make it easy for parents of multiple children to attend classes at the same time.

Industry Performance

Market & Demand

Big Blue Swim School plans to grow the brand through franchising to 150 units by 2021. Big Blue Swim School's distance-based curriculum, coupled with the available real estate in high-traffic areas, makes it a standout franchise opportunity in the $3 billion swimming lessons segment.

Big Blue Swim School's proprietary lesson management software —v Lesson Buddy — systematizes operations for franchise owners and gives the franchisor access to data across the entire system. Lesson Buddy leverages membership, sales data and operational insights to make business recommendations, including when and where to have class times to maximize return, as well as monitoring the chemical makeup of the pool itself.

Parents love using the customer self-service mobile app to easily schedule lessons and view their children's progress, which also relieves the franchisee of having to hire an employee to manage class scheduling for members. We exclusively hire full-time child engagement specialists to give children the experience and consistency they need and parents the peace of mind they deserve.

With no dominant players in the swim-lesson space and recent decreases in state and local spending, the market demand for quality swim schools focused on basic skills is high. Other brands in the space leverage existing pools, or have dedicated swim lessons but poor real estate and difficulty finding and retaining talent. This opens up an opportunity for Big Blue Swim School to emerge as a national player.

Now is the time for a national leader to emerge in the swim school space and Big Blue Swim School has strong branding, resources, and a team to take the lead.

Purchasing a Big Blue Swim School Franchise

There's an initial franchise fee of $ $75,000 with a total initial investment range of $3,687,000 - $1,825,500. You should have $600,000 minimum liquidity and minimum net worth of $1.5 million.

Big Blue Swim School's strong unit economics stacks up against other Franchise opportunity and the brand's real estate footprint allows for multiple classes to happen simultaneously to drive higher revenue than competitors in the space. Our proprietary technology and distance-based curriculum set franchisees up for long-term growth.

Ideal Candidate & Qualifications

Big Blue Swim School's ideal franchise candidates:

  • Are looking for the next brand to add to their portfolio.
  • Are experienced entrepreneurs with strong business acumen.
  • Are excited about making a difference in their local communities.
  • Are eager to use their strong people and cultural management skills.

Training & Support

  • You'll be assigned a Launch Support Specialist that will partner with you in successfully launching your location
  • Site selection and lease negotiation
  • Full pool design and construction management
  • The franchisor will handle all online and local lead generation for your new pool using our proprietary New Pool Opening (NPO) system; NPO support occurs four months before your grand opening through four months after your grand opening.
  • Ongoing operational support
  • Ongoing marketing support


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Available In:

Big Blue Swim School is currently accepting inquiries from the following states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin