Diesel Barbershop

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Franchise Costs

Liquid Capital Required:$100,000
Net Worth Required:$450,000
Total Investment:$350,000 - $390,000
Franchise Fee:$50,000
Royalty Type:7.5%

Franchisee Options

Financing:Via 3rd party
Veteran Discount:Yes

Franchisor Details

Total Units:18
Year Founded:2011
Franchising Since:2017
Home Office:Cary, North Carolina

About Diesel Barbershop

Barbering is one of the fastest-growing professions in the US, and Diesel Barbershop has been a contributing member of that growth for over a decade. Welcome to the 21st-century version of the traditional corner barbershop – welcome to Diesel. Offering a range of signature specialized services such as the "Diesel Plus," which combines a haircut, neck shave, shampoo, scalp massage, and hot towel face treatment, Diesel also provides its patrons with a relaxing atmosphere to watch TV, play video games, enjoy a local craft beer or soft drink, and much more.

Values & History

An awesome haircut experience is the primary goal Diesel strives to exceed for its customers of all ages. The practical antithesis to beauty salons, Diesel Barbershop aims to provide a more masculine atmosphere and a general oasis from the stress, gossip, and drama that can be found everywhere else. Free to talk politics, sports, movies, history, or whatever interests them, Diesel Barbershop patrons find a home away from home at our locations across the country, whether they're looking to try the latest craft beer offering or beat a recent high score on Donkey Kong. The company was established in 2011 and its success has led to widespread growth, swelling to 61 locations nationwide since moving to a franchise-based model in 2017. The home office is located in Cary, NC.

Industry Performance

Diesel Barbershop franchisees gain access to the $59+ billion per year haircutting industry, which is virtually a recession-proof business. Men's grooming products generated sales of $192 million in 2015 and a 9% current value increase. Growth was fueled by demand for shaving related products and deodorants, as well as skin and hair care products, with a 9% increase in revenue for shaving implements and an 8% increase for pre-shave products.

Purchasing a Diesel Barbershop Franchise

Diesel Barbershop requires franchise owners to have access to at least $100k in liquid capital and a minimum net worth of $450k to qualify. The total initial investment for ownership tends to be around $300k. Financing is currently unavailable.

Ideal Candidate & Qualifications

Our franchise owners come from all walks of life. Ideal candidates will be savvy business-minded leaders who believe in the scalability of the Diesel Barbershop brand. A sales background, or desire to learn sales concepts is preferred, while a genuine interest in providing the finest in customer service is obviously welcomed. Setting goals and striving to achieve them is the path to success under the Diesel Barbershop business model.

Training & Support

Diesel Barbershop owners are trained under a Train the Trainer model. Owners hire a manager to oversee the general managerial duties of their new business and are trained to manage the manager as a CEO. Your manager will be trained to run the shop, implement our unique business model, and work directly with you to maximize profit. Owners will utilize the shops POS to help implement the sales and inventory control systems, receiving complete training on all operations under the franchise brand, which is designed to trickle down to all employees working at the location over the course of operation.


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Available In:

Diesel Barbershop is currently accepting inquiries from the following states: Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Texas, Utah, Vermont, West Virginia, Wisconsin