Rockin’ Baja Lobster

Franchise Costs

Total Investment: $240,350 - $1,238,500

Franchisee Options

Financing: Via 3rd party
Training: Available

Franchisor Details

Incorporated Name: City Wok
Home Office: San Diego, CA

About Rockin' Baja Lobster

Rockin' Baja Lobster is a full service, Baja-style cantina & grill with signature offerings including buckets built for two, from "Big Baja Bucket" and famous "Golden Sombrero Bucket," as well as the traditional tequila & lime prawns, carne asada, and fajitas de pollo.

Values & History

From 1983, Rockin' Baja Lobster has been serving its customers their infamous buckets brimming with shrimp and lobster wrapped in warm tortillas. Rick DiRienzo, affectionately known as "Baja Rick", developed the Rockin' Baja Lobster concept with its Puerto Nuevo style of cooking - where everything is flash fried and dusted with authentic Mexican spices.

Industry Performance

Over the five years to 2019, industry revenue is expected to increase at an annualized rate of 3.0% to $144.8 billion. The Chain Restaurants industry has experienced steady growth over the five years to 2019. As per capita disposable income increased and unemployment declined, the Consumer Confidence Index improved, giving rise to greater spending on meals eaten away from home, including sit-down meals.

Purchasing a Rockin' Baja Lobster Franchise

A typlical Rockin' Baja Lobster franchise consists of a 4,000 - 6,000 square feet space; $240,350 - $1,238,500 start-up costs; and expected 100 - 125 seats, plus full bar & patio.

Ideal Candidate & Qualifications

Rockin' Baja Lobster seeks franchisees that personify "We invite you to our sunny coastal paradise, where the music is pumpin', the crowd is jumpin' and the sound of fun is in the air!"

Training & Support

Rockin' Baja Lobster support includes: real estate & site selection support; marketing/PR/communications support; legal/financial support; training & operations support