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Franchise Costs

Liquid Capital Required: $150,000 - $250,000
Net Worth Required: $500,000
Total Investment: $132,000 - $250,000
Franchise Fee: $39,500
Royalty Type: 4% year 1, 5% after

Franchisee Options

Financing: Via 3rd party
Training: Available
Veteran Discount: Yes

Franchisor Details

Incorporated Name: The Barbers, Hairstyling for Men & Women, Inc. (Smart Style)
Total Units: 500
Year Founded: 1996
Franchising Since: 2017
Home Office: Minneapolis, Minnesota

About SmartStyle

SmartStyle Hair Salon, located inside Walmart Supercenters across the United States, Canada, and Puerto Rico, is designed to conveniently serve the busy, value-conscious shopper. SmartStyle offers a full range of options to satisfy the entire family's hair care needs. With quick, convenient, no-appointment services and a full line of professional haircare products, the SmartStyle customer walks away looking great—at an affordable price and in a welcoming and relaxing environment. SmartStyle is proud to be part of Regis Corporation, the largest owner and leading operator of hair salons in the world.

Values & History

SmartStyle was founded in 1996 and started franchising 20 years later after joining the Regis Corporation. Regis has been providing quality service to customers for over 88 years and includes salon brands such as Supercuts, Cost Cutters, and Roosters. As a salon owner and operator, Regis is as invested as its franchisees in the ongoing health of its brands, including SmartStyle. No other retail salon services company offers their franchisees knowledge and resources on such a scale.

Industry Performance

The salon and hair care industry is one that is relevant in any community and any economic climate, particularly brands that are marketed as cost-effective, like SmartStyle. It is an industry that is focused on making people look and feel good about themselves--two things that people in this day and age crave and will often pay considerably to achieve. That is why hair salons represent a $47 billion market in the U.S. as of 2019, and why the market is continuing to grow.

While there are many salons to choose from, the convenience, affordability, and welcoming environment of SmartStyle locations makes them a go-to option for many customers. In fact, our success has recently garnered some important attention. SmartStyle was named to Entrepreneur's prestigious Franchise 500 list in 2019. A leader in its own right, backed by the industry-leading Regis Corporation, and catering to a sound and growing market, SmartStyle is the smart choice in salon franchising.

Purchasing a SmartStyle Franchise

SmartStyle has a franchise fee of up to $39,500, with a total initial investment range of $150,000 to $250,000. Potential franchisees are required to have a net worth of at least $500,000 and a minimum $150,000 in liquid cash. Regis can refer business financing companies to qualified prospects, which veterans may receive a $2,500 rebate on their first-store franchise fee.

Ideal Candidate & Qualifications

Franchisees do not need previous salon experience in order to start their own SmartStyle business. In fact, it is rare that a franchisee has any hair care experience at all. But they do share several qualities, including experience in business management, people skills, being highly success-driven, and possessing a willingness to follow our proven business system.

The people who join our retail franchise family have diverse backgrounds and various reasons for choosing to franchise with us. School teachers, real estate professionals, corporate executives, accountants, lawyers, engineers, and civil servants. Some build their businesses full time, some part-time. But after careful consideration and exploration, our franchisees have found that SmartStyle works for them.

Training & Support

We provide our franchisees with a comprehensive system of business training, stylist education, site approval, lease negotiation, professional marketing, promotion and advertising programs, and additional types of support designed to help you build a successful business. We will not only help get you started in your new career, we will partner with you for the long run. Training is #1 with SmartStyle and Regis Corporation. You will be taught customer service, salon employee relations, sales tracking, and just about every aspect of the salon business that can help with your success. And training doesn't stop when you open your doors. We'll keep you current on operations and business procedures as long as you operate your salon franchise.

And that's not all. Technical consultants, artistic directors, and vendor experts will frequently visit your salon to present the latest hair techniques and conduct in-salon workshops for your staff. In addition, you will receive an extensive library of educational DVDs. And to help improve management skills and promote a positive salon environment, we hold ongoing salon training programs for store managers.


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Available In:

SmartStyle is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming