The NOW massage boutique Logo

Franchise Costs

Liquid Capital Required: $150,000
Net Worth Required: $500,000
Total Investment: $265,000 - $522,950
Franchise Fee: $60,000
Royalty Type: 6%

Franchisee Options

Financing: Via 3rd party
Training: Available
Veteran Discount: No

Franchisor Details

Incorporated Name: The NOW Franchise, LLC
Total Units: 0
Year Founded: 2015
Home Office: Los Angeles, California

About The NOW Massage Boutique

The NOW offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy.

Bring next-level self-care to your neighborhood.

The NOW’s menu includes three Swedish inspired services: THE NOW, their signature massage, THE STRETCH, for the athlete, and The HEALER, a mind and body balancing service. A wide range of enhancements including Deep Tissue, Prenatal, Scalp Renewal, and more can be added to each service.

Values & History

The NOW, a Los Angeles based massage concept, was founded on the principle that self-care is a necessity not a luxury. Designed to serve as an oasis from today’s digitally driven society, their goal is to offer high-quality, affordable massage services in an inspired setting.

Industry Performance

Why Us?

The NOW has differentiated itself from key competition by connecting with the 147 million untapped Gen Z and Millennial generations. With a proven concept and stunning key metrics, the growing lifestyle brand is looking forward to bringing their thoughtfully crafted menu with customizable enhancements, healing products and singular design aesthetic to cities all over the United States.

Our business is supported by compelling key characteristics that become the building blocks of our franchisees success:
  • Open multiple units
  • Low buildout costs
  • Recurring + predictable revenue model
  • Stellar unit economics
  • In depth training + support through all stages of your business

Purchasing a The NOW Massage Boutique Franchise

There's an initial franchise fee of $60,000 and a total investment range of $265,000 - $522,950. Liquid capital of $150,000 and a minimum net worth of $500,000.

Single and multi-unit franchise opportunities available in the United States.

Ideal Candidate & Qualifications

As one of the few semi-absentee models in franchising, we are looking for franchisees who are passionate about wellness, see the value in massage and self-care, and have a desire to make a positive impact on their community. Candidates must exhibit strong people skills, be able to manage and motivate a team, have sufficient financial resources, will follow the blueprint of a proven business model, and have demonstrated success in their current profession.

Training & Support

Real estate and construction support, initial training, on-going support, helplines, field support, franchise partner feedback committee meeting with corporate, annual conference, advertising, centralized purchasing.


Available In:

The NOW massage boutique is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, Wyoming