You’ve no doubt heard of Black Friday and Cyber Monday—the two retail-based shopping extravaganzas bookending our annual Thanksgiving Holiday Weekend. But there’s a lesser known holiday that should be getting all the attention it deserves, Small Business Saturday, happening this Saturday, Nov. 28.

First celebrated back in 2010, this year marks the 10th anniversary for a holiday that promotes the very backbone of the American economy. Some refer to it as Main Street, some call it Mom & Pop, but we all know it as the shops which drive the commercial prosperity of our local communities. This year, FranNet wants you to remember one key fact—Franchises are small businesses, too!

While many franchise brands have a national presence and a readily recognizable name at the corporate level, local franchisee owners still provide millions of jobs and give back untold benefits to our close-knit communities.

Small Business Saturday is celebrated across the country in many ways, but the theme never changes: “Shop Local!” Though the pandemic is likely to scale back some of the typical fanfare this year, in times past, local merchants would decorate their stores, plan events and run special offers to draw in consumers. Nevertheless, the spirit of this locals-only holiday event remains and it should go a long way towards kicking off the official 2020 Christmas shopping season.

In 2020, there’s even an aspect of big sponsorship behind Small Business Saturday, as American Express is offering free marketing materials and resources for small business owners.  These include custom flyers, social media participation hashtags, and tips for hosting socially distanced pop-up shops, welcome stations and food festivals. Provided small business owners accept the card as a form of payment, these shops can also obtain a listing on the official American Express Shop Small Map.

Many central shopping districts—no matter a town or city’s size—get together to plan communal experiences for shoppers, allowing a good deal of creative synergy among merchants with a common goal—sales, sales and more sales! It’s also true that many local Chamber of Commerce groups are heavily involved in the promotion of Small Business Saturday. So be sure to see what your local group has planned.

Wherever you reside, it’s important to experience Small Business Saturday by patronizing the local merchants who have long held an important bond in keeping our communities vibrant and connected. And if you’re a franchise business owner, we urge you to get just as involved as any of the other participating small businesses. After all, Small Business Saturday means us, too!

Tell ‘em FranNet sent you…