Taking on the Franchise Doubters

Entrepreneurs are both dreamers and doers. They have the drive to succeed that a lot of other folks lack. You probably know a few in your own circle of friends. But even as they yearn for success, aspects of their plans, hopes and dreams are subject to the doubters. These doubters are more often than not risk-averse people. Many don’t have the confidence they need to create change in their lives, so they’re more than happy to criticize your efforts. If and when you decide to take an entrepreneurial journey of your own, be prepared to hear opinions from the doubters. And be ready to respond accordingly.

Doubters should never preclude you from pushing on, as you forge your own path to business ownership through franchising. To take on the franchise doubters, you have to address what you’ll hear from them. Then you can be prepared with your responses:

“There’s no shortcuts to success!”

If it sounds too good to be true, it probably is. If it was easy, everyone would do it. There are no shortcuts to success. Sound familiar? When you heed the call to entrepreneurship, you’ll likely have to deal with a detractor or two. But your conviction and belief in yourself, coupled with factual statistics, should be all you need to stay the course. Franchising, by nature, is designed to provide you with a business that’s ready to run from day one. It will include a proven business system that allows you the best chance for success. Overall, there may not be shortcuts to success. But there are shortcuts in following a proven business model that’s ready to run from day one.

One-way streets

Many doubters have the misguided notion that franchising is a one-way street. You pay the franchise fee. You open a business under their branding. You earn money. You pay them royalties. But the fact is, franchising includes a built-in support system like no other. You’re not alone. Not only will you have sound backing from your new corporate partner, but an army of other franchisees in the same network. This creates an unmatched alliance that is behind you, 100 percent of the time. With franchising, you’re in business for yourself, not by yourself.

It takes big bucks

Many franchise doubters are under the impression that you need millions of dollars to get into the game. While it’s true that there are well-known franchise concepts that require amounts in this range, but they’re in the minority. What would you expect to pay for a 7-Eleven franchise? The same you should expect to pay for a top-of-the-line Rolls Royce. But if you’re only in the market for reliable transportation, there are thousands of more economical choices, correct? The same goes for franchising. Many of our clients are truly amazed at the low-end investment levels for some of the nearly 3,000 concepts you can choose from. It doesn’t always take big bucks, folks.

The decision to investigate the franchise process for the purpose of owning a business of your own is an important decision—maybe one of the most important you’ll ever make. It’s similar to other big decisions in life that will affect your future. If you plan on pursuing a college degree. Or joining the military to serve your country. Deciding whether or not to move cross-country to accept a job offer. Whose hand you choose in marriage. What do these situations have in common? Doubters. Why people choose to doubt the decisions you choose to make for your life is best saved for another column, as there are too many to list in this blog edition. It’s enough to be aware that not everyone is going to share the same enthusiasm for your own hopes and dreams.

But FranNet does. And we’d love to discuss your interest in owning a business of your own through franchising. Getting started is simple – start the conversation with a consultant today!

Jan 24, 2021