As a business owner, do you have to love the product or service you’re providing to customers? Many entrepreneurs are under the impression that this is a key factor when going into business for themselves. It’s why some begin the franchise investigative process with preconceived notions of the type of company they see themselves running. That’s just the emotional connection to owning a business of your own.


But is it necessary?

One core belief that FranNet consultants preach to their clientele is this—keep an open mind. Like a mantra, it gets repeated for every franchise concept they present to for consideration. What they know—and has been proven time and again—you don’t have to be in love with the product or service your franchise offers. It’s far more important to look past the emotional connection and see what truly matters. The franchise operation you ultimately select to own is simply a means to an end.

This brings to mind the importance of FranNet’s Readiness Assessment. Completing this online questionnaire takes less than a half-hour and consists of four main sections. You’ll get the chance to fill out your personal profile that expresses your values, your motivations, your work style and your investment tolerance level. An algorithmic process takes your answers and provides FranNet consultants with highly likely “matches” for the franchise concepts that are the best fit for you.

And guess what—it’s possible you may not like one or more of the options. You may express skepticism, however—if, as a client, you keep an open mind, our consultants will explain exactly why your greatest strengths, experience and goals line up perfectly with certain franchise opportunities.

Say, for instance, your assessment reveals that your management style and income goals are a perfect match for a franchise like Monster Tree Service. If your first thought is imagining yourself in a tree with a chainsaw, you’ve got it all wrong. Your role isn’t that of the employee, but rather the business owner. You’re running the company’s day-to-day operations, growth and revenue potential. And it works the same whether you’re the CEO of a large New York City advertising agency or the franchise owner of a nationwide, industry leading tree trimming service. Get the picture?

The bottom line is this—you don’t need an emotional connection with what your company offers to generate revenue and income. We invite you to read through a few of FranNet’s satisfied clients and their testimonials. If you look close enough, many include a quote along the lines of, “…I never pictured myself owning a [fill in the blank] franchise, but I couldn’t have made a better choice.”

We invite you to make a better choice in 2021 by making a no-cost, no-obligation appointment with a qualified FranNet representative who lives and works in your area. Just promise us you’ll keep an open mind…

A new year is the perfect time to embark on a personal journey of empowerment and improvement. But you have to be willing to take action. This year can be what you make of it. The power to change is an admirable thing. We see it in all of the budding entrepreneurs who have made the decision to use franchising as a vehicle to business ownership. And what they can do, you can do. The only one holding you back is you.

Let us hear from you. In what ways will you explore a fresh start in 2021?