Obtaining high-quality leads is the key to keeping any business alive. However, it can be extremely difficult to know the right ways to engage those high-quality leads, and turn them into a brand loyal client.
It’s the digital age, and your clientele are all over social media. So how do we convert our target audience into a high-quality lead? Let’s take a look.
Know which social platforms are right for your business.
It is important that you take an in-depth look at your brand and figure out exactly what demographic you are targeting, and who your ideal client is. This will give you insight into which social platforms are going to be the best fit for you and your marketing strategies, and help you get the most out of your digital efforts.
Facebook: “Builds brand loyalty and reputation. Establishes your business as an authority through interesting content and informational posts.”
Twitter: “Shares breaking news and quick updates, promotes new products, content, or brand contests, collects instant feedback from your audience.”
LinkedIn: “Designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.”
Instagram: “An online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately.”
While there are other social platforms available, these are the four most commonly used platforms for brands and businesses today. It is important that you familiarize yourself with the uses and purpose of each, so that you can strategically align your brand within the platforms you choose.
Directly connect with potential leads.
A platform such as LinkedIn for example, offers its users a way to organically search and connect with potential leads based on keyword searches. You can search and obtain new leads based on whatever criteria you wish to search. Then based on this criteria you can sift through potential clients that would have an interest in your particular product or service. The goal of any social platform is to get you directly connected with your target audience, and keep you connected with that audience indefinitely.
Offer a benefit to your target audience by generating content that is intriguing, educational and informative.
In order to obtain and keep new social followers, you need to appeal to some sort of specific need they have for viewing your content on a consistent basis. If you can position your company as a resource for people that value the content you are putting out, you are validating yourself as a professional in your industry and will create trust and loyalty from your clients.
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