When you’re scheming and dreaming to become your own boss, you’ll have many thoughts. Almost all of them, however, are completely centered on yourself. How will I pull this off? What’s the best way for me to get financing? What kind of business do I want to run? How will I make it all a success? Let’s face it. You’re under assumptions here that you’re the center of your own universe. Decision-wise, that’s correct. But once you launch into a franchise operation of your own, guess what? You’ll be backed up by a veritable army of support from your franchise corporate brand partners. Comforting, isn’t it?
The level of support you can expect from a franchise brand does vary, but this aspect of the operation is a core tenet of franchising. You aren’t in this alone. You have a corporate team at your back willing you to succeed every bit as badly as you want to. During this edition of FranNet’s blog, we’re going to take a closer look at the ways in which franchise support can and will make a difference in the day-to-day operation of your franchise.
As mentioned above, the franchise (once purchased) is obligated to see you succeed as an owner. Which means they’ll define the operational characteristics of your new business from start to finish. Your franchise operations manual will be key to running your business in the manner that the brand intended. You may be completely blown away at how thorough they are. Every detail is delineated, explained and defined in the operational process of your day-to-day operations. Study your franchise operations manual closely. Typically, many hours of work and dedication went into creating it and it should be continually updated to adapt to franchise business conditions in the marketplace.
Many franchise brands today pride themselves on keeping up to date with the latest technological advances to help you run your business in the most efficient way possible. They may include computer networking, mobile apps and accounting software, to name a few. Bear in mind that the franchise brand has put the time and effort into researching the best technological tools designed to help you operate within their business parameters, giving you the best chance for success. It’s a proven business model.
In the Field Support
Most, but not necessarily all, franchise concepts believe in the field support model to help their new franchisees find their footing once the doors are open. Because field representatives have such an innate understanding of their particular franchise operations, they’re in perfect position to assist you on your own turf. A field rep may have many states or a region in which they operate and they’ve seen many scenarios in their experience designed to help you solve problems and achieve success. Give deference to their experience level and work closely with field representatives. They, too, have your best interests at heart.
We’ve just covered the main three means of operation support that a franchise brand delivers to its new owners. There are other forms of support, as well, including marketing operations and telephone call centers. As you do the due diligence necessary to make an informed decision on which franchise concept you’d like to own, pay close and careful attention to the type of corporate support you can expect. Especially bring up this topic during your validation sessions with other franchisees in the system.
Managed expectations can be a key phrase that both sides should entertain throughout the franchise investigative process. Make sure that franchise support is a frequent topic of conversation.
Let’s chat! There’s a local FranNet consultant right in your market who knows that market inside and out – knows the personality of the market – knows the competitive landscape. FranNet has a great track record of assisting individuals on their path to entrepreneurship, and one of our franchise experts would love to provide you with guidance free of charge. Sound like something you might be interested in? Get started here and find your local consultant right now!