In today’s world, the essentials that get you through the day are your smart phone, tablet and laptop complete with all the apps. The way we interact and communicate is changing, especially when it comes to the work place and franchising. Here’s how.
In 1991, a computer programmer named Tim Berners-Lee introduced the World Wide Web and created the Internet we know today. It’s easy to forget how far the Internet has come and the many exciting options it brings to business owners.
With different search engines, companies can use specific keywords that will target people to their ad with Search Engine Optimization (SEO). Social Media and blogs have dramatically widened the audience and shortened the amount of time it takes to reach thousands of people. In turn, users can quickly comment their opinions on a business and share information. There are also vast varieties of software that keep franchisors and franchisees in touch through new software, online portfolios, virtual offices, video conferences and forums.
Cell Phones and Tablets
While it’s true these devices can be frustratingly distracting, they have made business available anywhere, anytime (another possible negative). 63 percent of all cell phone owners admit they use their devices to go online, and the number of consumers who say they primarily use cell phones for Internet access is up to 21 percent. Yet, with the ability to access information and do business in the palm of your hand the line between professional and personal is blurred. Some companies have made this a positive while others have found their employees are losing sight of when to call it a day.
However, a cell phone or tablet can be incredibly time saving and convenient. There are an endless variety of apps at affordable prices that offer franchisees and franchisors ways to stay more organized, financially stable and connected. They also allow small businesses with small budgets to compete in large markets. This freedom gives companies and consumers the advantage to receive information anywhere and immediately act on it.
One of the most intriguing aspects of this digital takeover is it’s a continuous journey. As it continues to grow, we’ll learn more about the relationship between technology, other companies and customer behavior. Change is constant and the franchising of the future will face unpredictable challenges and benefits.
Do you feel that you’re ready to get started? Let FranNet connect you with the business you’ve been looking for. Ask us about a free consultation with a qualified and experienced franchise consultant. Our purpose is to connect the dots and make the transition from corporate employment to the freedom of business ownership manageable and safe.