Franchise Profiles: MidiCi and Club Pilates

Finding an original business idea in the franchise world isn’t always easy. And when you combine that with trying to find something that will appeal to the Millennial generation and at the same time allow you to keep your day job while you are building the business – it can be like trying to spot a unicorn.

Fortunately, these types of franchises actually do exist and many of them work with FranNet. Today we are going to discuss two fresh and exciting franchises that can work on the semi-absentee model: MidiCi and Club Pilates.


Have you ever heard of a “disrupter model”? A disrupter model business is one that comes in and not only challenges the status quo – but it actually takes market share away from it. Chipotle did this with high quality Mexican food – meaning customers no longer had to go to a sit down restaurant, but could get quality customized Mexican dishes conveniently and at a reasonable price point. Starbucks accomplished the same thing in the coffee bar industry.

Now MidiCi is sweeping across the pizza world and rapidly gobbling up its share of this $40 billion industry.

So what makes MidiCi unique?

You might be wondering what is so special about another pizza joint. Well, for starters, MidiCi restaurants have an extremely social and chic atmosphere, that serves certified Neapolitan style pizza fresh from wood fired ovens.

Pizzas can be ordered off the menu or customized before your very eyes. With only 90 seconds cooking time, MidiCi is an ideal choice for the business lunch crowd, but with a fully licenced bar, it is also a great place to take a date in the evening.

Every MidiCi restaurant has an olive tree and Polaroid camera for customers to take photos of their friends.

What kind of commitment is involved?

The MidiCi franchise is designed to work on a semi-absentee model which means you don’t need to have any experience in the food industry. The franchisor will help you to hire a full-time general manager.

The typical initial investment for this franchise ranges between $500,000 and $700,000.

Club Pilates

The next franchise that we would like to discuss is Club Pilates. As you may be aware, boutique fitness franchises are taking the industry by storm. And while there are many fitness franchises specializing in a niche like yoga or boxing, there has been relatively little entry into the world of Pilates.

The business was founded 8 years ago with the intention of making apparatus Pilates accessible to all ages and body types.  The club offers a series of small (approximately 12 students) classes throughout the day.

The Club Pilates Business Model

Another franchise that can run on the semi-absentee model, new franchisees can have their business up and running very quickly. It typically takes 90 days to get a lease and then another 30 days for the business to have its soft opening.

Two to three trainers are typically hired, each earning commission and having a dedicated shift. Club Pilates offers an attractive career opportunity for these trainers who typically earn more and have better hours than with other fitness centers.

Franchisees earn money through both a retail side of the business as well as the membership side. Membership is attractive to potential customers as there are no contracts – everything is pay as you go.

The typical initial investment for Club Pilates is $150,000.

Do you have a craving to learn more about MidiCi? Or are you looking to stretch your horizons and get more information about Club Pilates? Then contact FranNet today and one of our franchise consultants would be happy to share more about these opportunities.

About FranNet NJ NYC

FranNet of New Jersey and New York City has several franchise experts to help you explore the world of franchise ownership. At FranNet, we provide no-cost guidance, information and support to individuals who are interested in purchasing a franchised business. We are experts in helping our clients evaluate the various types of franchise opportunities in the marketplace today. Our goal is to not only help entrepreneurs’ dreams of business ownership come true, but to help people make sound business decisions that give them the best chance for future success. For more details visit –


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Mar 23, 2016