Guiding your business in the right direction can sometimes be difficult.

Here are some tips on guiding your business from other successful entrepreneurs

Guiding Your BusinessMaking the right decisions for your start-up during tough times is easier if you have a “North Star” to guide you, writes Chris Golec, founder and CEO of Demandbase. In his blog article on he stated “One of the most important things I did was to base the company values around four themes that we are committed to at all times: people, innovation, customer success and execution”.

Guiding Your Business TipsMaryEllen Tribby, Founder and CEO of stated in an article on Huffington Post’s website that “Many entrepreneurs and small business owners make the mistake of not taking the time to craft a mission statement… If you don’t have a clear vision of what your mission is, how can your employees, your joint venture partners, your vendors and most importantly, your customers?”

Your mission statement should be specific, clear and easy to understand. Some tips on creating a mission statement can be found here.

Using social media effectively can also help in guiding your business along the right path. Jim Joseph, North American President of Cohn & Wolfe posted an article on that gives great advice on steps we should follow when using social media to “build your brand daily and use it to advance your personal and professional lives”. His suggestions are to:

  • Snap pictures with care.
  • Read twice and edit before you post.
  • React with caution.
  • Remember to be consistent.

Jun 25, 2014