How To Master Your Personal Brand

In business and in life, embracing our uniqueness and utilizing our individual talents are key to our success and happiness. We all bring different skills to the table, so figuring out how we can hone those skills to reflect who we are and what we are passionate about is vital.

Let’s take a look at some ways that you can build your personal brand, while generating a buzz.


Your brand should reflect your competitive advantage.

Jobs aren’t forever — but your personal brand is. Keeping this in mind, it is absolutely essential that you develop a strong presence in a crowded marketplace. Focus on developing the skills, talents and assets that encompass your personal brand first and foremost. Then you can align your career and what you’re passionate about to fit that brand. 

Define who you are.

Where you’ve been, where you are now, and where you’re headed all contribute to the puzzle of your life. All of these experiences, talents, and skills you’ve mastered — combined with your ambition for the future — are what formulate your individual brand. Take time to really pinpoint what it is that defines who you are, and let your career path reflect it.

Brand your signature style.

Leaving a lasting impression is something we all strive to do, whether it’s our business lives or personal lives. In whatever business you may be in, it is vitally important that you stand out in a noisy market saturated with professionals just as yourself. Figure out what it is that separates you from the rest of the pack, and market that to no end.

Content marketing.

Creating and sharing content that gives value to the reader is one of the single most important aspects of building your brand. Knowing your audience, goals for outgoing content, and how you can influence that particular audience to align with your personal brand and vision will be key to the digital presence you establish.

Build influencer relationships.

One of the biggest pieces of brand building these days is influencer marketing. “Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.” 

Never over-promote yourself.

Whether you are selling t-shirts through an online business or selling your personal brand, over-promotion is a major no-no in any aspect of life. Over-promoting yourself can negatively impact your authenticity, image, and out right turn people off to brand you are trying to create. Be genuine, share others’ content, and always make sure you’re listening more than you’re talking. 

Ready to turn your personal brand, goals, and skill set into a career that could offer you the flexibility you’ve always wanted?


Let’s chat.

FranNet has a great track record of assisting individuals on their path to entrepreneurship, and one of our franchise experts would love to provide you with guidance free of charge. Sound like something you might be interested in? Get started here.

Nov 17, 2016