Is Podcasting The New Pastime?

What are you listening to right now? Is it the radio, your iTunes, Pandora, or Podcasting? Out of over 2,000 Americans, a little over 52 percent of them listened to the radio for 4/5 hours a day. This is followed by your owned music at 20.3 percent, internet radio/music at 11.6 percent, satellite radio at 7.7 percent, T.V. music channels at 5.2 percent and finally podcasts at 1.7 percent. Surprised that podcasts are so far down the list percentage wise? Don’t be, see Edison’s explanation on that number:

 

 

Sep 30, 2015