The Camp Transformation Centers Franchise

The Camp Transformation Center

Founded in 2010, The Camp Transformation Center has over 108 locations open and 20 in development across 13 states and Mexico. Each gym employs the company’s signature Challenge, a six-week initial entry point for members, which aims to be a transformative moment in the lives of those who join and a launching pad for long-term membership. The Camp Transformation Center is known for its enthusiastic staff members; a clean environment, an open, spacious, and colorful design; nutrition and supplement plans; and fitness training that is motivating and affordable.

The Camp blends a positive group training setting with dynamic interval workouts, nutrition and supplement plans and highly qualified trainers. Franchisees drive membership through seven annual challenges. Successful challengers most often endear themselves to The Camp and become long-term members

The program consists of group training with dynamic interval workouts, nutrition and supplement plans and highly qualified trainers. Members often join through initial Challenges, which are scheduled seven times per year. For members seeking to maintain their fitness routine, additional Challenges, such as one designed to lose 5 percent body fat in six weeks, are also available. Successful Challengers most often endear themselves to The Camp and become members.

The trio of co-founders includes husband and wife team Luis and Alejandra, proven entrepreneurs and Dr. Sam Bakhtiar, a celebrated self-help author and fitness expert. They have perfected The Camp’s unique approach to health and fitness and are now expanding the brand across the country.

Values & History

The Camp Transformation Center is a radically different type of gym. Founders Sam Bakhtiar and Alejandra Font realized that while everyone knows what it takes to lose weight – eat healthier and work out more – millions of people struggle to get results. They believe that in this era of skyrocketing obesity, there is a better way to help the massively under served audience.

Home of the “6 Week Weight Loss Challenge,” The Camp's program consists of group training with dynamic interval workouts, nutrition and supplement plans, highly qualified trainers, and a ton of positive emotional support. The Camp is a community of people who will treat you like family.

Industry Performance

The Camp TC has a low labor requirement allowing locations to run on minimal staff. Additionally, unlike other fitness franchise concepts we run a split schedule. This means that we open for morning workouts, close for the middle part of the day, and reopen for evening workouts. We've also learned that most locations do not need to be open on Sunday. This significantly reduces our payroll, utilities, and other associated costs.

The Camp TC focuses on weight loss and body transformation. This is intentional. COVID did a great job of explaining the importance of healthy body weight and regular exercise. It did not focus on who can ride a bike the fastest, flexibility, or heavy weight training. Other fitness concepts that focus on specific modalities could in a few years become a fad, think Billy Blanks and Tae Bo or Zumba. Many Americans are becoming more and more aware that they are overweight and need help reducing their bodyfat percent and reducing their overall bodyweight by 20-40lbs. Weight loss and body transformation has been around for 100 years and will be around for another 100 years.

Purchasing A The Camp Transformation Center Franchise

Franchise Fee: $40,000. Net worth Required: $300,000. Total Investment: $238,000 - $338,000, Liquid Capital Required: $100,000.

- The Camp Transformation Center is a low-cost fitness franchise with a simple business to manage.

- The franchisor handles lead generation for franchisees removing the most difficult piece of gym ownership.

- Franchisees get substantial numbers of interested customers and spend time signing people up rather than marketing and advertising.

Ideal Candidate & Qualifications

A passion for community and fitness and nutrition sets franchisees up for success.

The Camp Transformation Center has massively impacted thousands of lives across the country with its Six-Week Weight Loss Challenge. Because of the effect these gyms have had on the lives of the participants, many of its members have wanted to start their own Camp sites. This has resulted in rapid growth across the country – after starting to franchise in 2016, the concept has grown to nearly 100 locations across the country. The one common connector in its growth up until 2017 has been that each of the franchisees has been personally impacted by The Camp’s program.

Training & Support

ur initial training program is 62 hours spread out over 8 days. Our training is a combination of classroom training done at our corporate office in Chino Hills, CA as well as on site in actual locations.

The Campground is our online portal and contains a wealth of information for all franchise owners. Materials include digital membership agreements, operations manuals, specialty program training and worksheets for setting monthly, quarterly, and annual sales goals.

The Campground houses our digital video training library with over 100 hours of training material segmented by position. This creates a training/career path for all employees e.g. there are ten 20min videos on how to use our phone app. This allows trainers and staff to connect directly with members, track their progress, and provide answers to questions along with positive motivation.

Each new club will also undergo our NCO (New Camp Opening) program. This 12 week program is designed to assist owners through their construction and buildout as well as conduct a presale. Locations should achieve a minimum of 150 pre-sale membership prior to opening. This provides instant revenue on day 1.