Updated January 2025
Both the franchisor and its franchisees are essential parts of a franchise system – you can’t have one without the other. They share in each other’s successes and failures. Because of this, franchisors are highly motivated to provide gifts to help their franchisees succeed. These “gifts” are more than perks – they are essential support systems and the key to unlocking the franchise’s full potential.
#1 – Annual Convention
Nearly every franchise hosts an annual get together for its franchisees where they can connect with other franchisees, share best practices, and learn from top performers. A few things to expect at a franchise convention include:
- Networking
- Motivational speakers
- New product/service launches
- Hands-on workshops
In some cases, the franchisor might cover part or all of the travel and lodging costs. Either way, these events are impactful for franchisees, giving them the chance to connect, grow professionally, relax, and overall become better franchise owners.
#2 – Training & Support
Franchisors are only as successful as their franchisees, so proper training and support is crucial. While some franchises are in industries that involve specialized training, you can expect most franchises to offer the following:
- Initial Training and Ongoing Education – Franchisors will provide comprehensive training programs that include initial onboarding and continuous learning opportunities.
- Marketing and Advertising Support – This includes supporting national and local marketing efforts, promoting brand recognition, driving customer traffic, access to professional marketing materials, and guidance for local advertising efforts.
- Operational Support – This includes guidance on site selection, supply chain management, and quality control measures.
- Technology Tools – Whether it’s exclusive software platforms for inventory management, sales tracking, or customer relationship management (CRM) platforms, joining a franchise gives you access to invaluable tools.
- Financial Assistance – Many franchises offer financial support options such as financing programs, assistance with securing loans, performance-based bonuses, and more.
Franchisors don’t just provide initial training; they remain a dedicated support system for franchisees facing operational challenges.
#3 – Increased Buying Power
Everyone knows it is best to buy in bulk if you want to save money. Often, franchisors negotiate bulk pricing for supplies, materials, and services, saving franchisees significant costs. They can also secure arrangements with specific suppliers to give franchisees special deals regardless of whether they are buying in bulk. Furthermore, they can secure discounts on equipment, inventory, and marketing tools.
#4 – Location Selection
While it is ultimately up to the franchisee to choose a location within their territory, franchisors are happy to help with the selection process. Not only does this reduce the risk for new franchisees, but it also ensures alignment with brand standards. Franchisors can offer insight into what type of neighbourhood works best for their particular brand. Some even have detailed demographic data of neighbourhoods throughout your community so you can pick your location with pinpoint accuracy and give yourself the best chance of success.
#5 – Leasing Leverage
In addition to helping find the right location, the franchisor can also help with the lease agreement. They often have professionals who can negotiate the best lease option on behalf of their franchisees. The franchisor can also negotiate favorable leasing terms for business vehicles or specialized equipment.
Choose the Franchise That’s Right for You
If you’re interested in franchise ownership, make sure you carefully evaluate the level of support provided by franchisors when considering your opportunities. The “gifts” that a franchise provides are not just about generosity, but they’re designed to empower franchisees and ensure mutual success.
FranNet is here to help you find a franchise you can succeed with. Our expert franchise consultants will evaluate your skills and goals and match you with the perfect opportunity. Schedule a free consultation today to get started!