D1 Training Franchise

Values & History

First playing with Peyton Manning at the University of Tennessee and then as a National Champion and captain, Will Bartholomew suffered what would become an NFL career-ending injury during a non-contact drill with the Denver Broncos. He came home to rehab with aspirations of making it back to the league but had no place to truly train. No place that would allow him to recover and optimize his performance.

At that time, most places were akin to a traditional box gym that had no appetite for training at the level of an elite athlete, let alone any type of guided group workout opportunities. That's when he realized there was no place to train as he did at a Division 1 school, with the best coaches, equipment, workout programs and community.

It was with this simple realization that he started the D1 journey. What began in 2001 as training kids in a field evolved into training facilities all over the country, producing some of the best athletes in the world. The basis for this success is Will's passion for training, his motivation and the strong team around him.

Industry Performance

Market & Competition

D1 Training franchise provides you the opportunity to join the $30 billion fitness industry, an explosive market that's experiencing a staggering 2.1% growth each year, according to business research firm IBIS World.

Our clients love the services, the facilities and the hands-on experience they receive at D1 Training, which is why they're willing to pay more for their membership dues, commit to a long-term program and follow through with their fitness regimens. All the while, they benefit from encouragement and accountability — two vital components of effective and lasting personal fitness — producing loyal members and lasting results. Individual and family memberships mean that D1 can become the fitness destination for the whole family.

No other sports franchise provides the diversity of options, the wide market and the strong community integration that every D1 Training franchise delivers. When it comes to sports and athletic franchises, D1 Training represents the pinnacle of training and workouts for every athlete, regardless of where they are in their development.

Training & Support

Our comprehensive training programs cover every aspect of the fitness business, from how to run the billing system to designing workouts and scheduling staff.

You'll attend a week-long training system at our home office and flagship fitness facility in Nashville, TN and when you leave, your training continues with self-guided study, nearly constant contact with support staff and an extensive network of other franchise owners and their staffs.

Our marketing support includes not only professionally created branding. We also respond to market needs as they arise, providing our franchise owners with the materials they need to make an impact in their markets.

Ideal Candidate & Qualifications

You have to be passionate about sports and fitness. You have to be driven, have a desire to help people become their best possible selves and have the energy to work tirelessly to make your business grow.

Purchasing a D1 Training Franchise

There's an initial franchise fee of $45,000- $60,000 and a total investment of $223,560 to $692,350. Liquid capital of $250,000 and a net worth of $500,000 are required.

With significant demand for high-end, boutique fitness facilities and training — and room for prime new locations throughout the United States — D1 Training offers tremendous growth potential with available regions in choice locations.