Allegra

Values & History

Founded in 1976, Allegra offers franchise investors a scalable business model that will empower them to positively impact their communities through the power of print marketing techniques. Helping local businesses reach and exceed their sales targets to improve the local economy is Allegra's mission, and that dedication toward the success of our clients extends to our franchise owners. Now with nearly 300 locations operating across North America, Allegra continues to expand and strengthen its substantial network from its home office, located in Plymouth, MI.

Industry Performance

As the third-largest manufacturing industry in the US, the printing sector employs nearly half a million people and contributes to more than $120 billion in sales across the board. While the general industry continues to grow fairly modestly, digital printing services are rising at between 25%-35% per year with direct mail and full-color printing growing at around 8% annually.

Purchasing a Allegra Franchise

Candidates for ownership will need a minimum net worth of $400k and access to between $50k and $100k in liquid funds. Veterans who qualify are offered a 25% discount off franchise fees, and third-party financing options are available. Royalties will total 6% of gross sales, decreasing each year to as low as 1.5%. Allegra collects an additional 1% to subsidize a vast marketing program that benefits the entire network of franchise owners, with marketing fees capped at specific sales volume levels each year.

Ideal Candidate & Qualifications

Allegra franchise owners possess amazing "people skills," they are outgoing and energetic, and they're able to influence others with clear and honest communication. Franchise owners will be managing their staff, working with clients, making sales calls, and networking for potential clients, so the ability to be convincing, confident, and helpful to others is essential. Other ideal qualities include strong organizational skills, a thorough understanding of finance and marketing, and a genuine desire to help others grow their business.

Training & Support

We offer all new franchisees a thorough a two-week initial training and onboarding process that covers the specifics of operation under Allegra's best practices, as well as sales management training and an extensive virtual sales management program. Sales coaches are also provided to all our members to aid in the growth and continued success of your franchise.