America’s Swimming Pool Co. Franchise

Most of our summer memories are made in our pool — swimming, playing, jumping, and running (even when you weren't supposed to) fill our warmest days. None of this fun would be possible without a professional pool maintenance and repair service like ASP —America's Swimming Pool Company. At ASP, we want our clients to enjoy their pools without worrying about maintenance.

To buy a franchise with America’s Swimming Pool Co., you'll need to have at least $40000 in liquid capital and a minimum net worth of $150000. America’s Swimming Pool Co. charges a franchise fee of $40000. They also offer a discount for veterans.


Franchisor Details

Incorporated Name: ASP Franchising, LLC
Total Units: 332
Year Founded: 2001
Franchising Since: 2005
Home Office: Macon, GA
Training: Available
Locations Available: See Below*
Franchise Costs

Franchise Costs

Financing: Available
Liquid Capital Required: $40,000
Net Worth Required: $150,000
Total Investment: $101,089 – $138,344
Franchise Fee: $40,000
Royalty Type: 8% to 4%
Vetern Discount: Yes

*America’s Swimming Pool Co. is currently accepting inquiries from the following locations: Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming

Values & History

In 2002, Stewart Vernon founded ASP - America's Swimming Pool Company, and he continues to lead the company today. He drives the company's vision of increasing efficiency and lowering prices with a proven system and technological advances.

For example, ASP's proprietary software platform, PoolOps®, automatically emails our customers a weekly digital report after each visit, including the time of service, services performed, chemical balance, chemicals added, and a picture of the clean swimming pool.

Industry Performance

Market Demand & Advantage

With over 10 million swimming pools in the US and only 50% using pool cleaning services, there's a constant need and large margin for growth!

Leverage our national brand, which has been recognized as one of the highest performing franchises in satisfaction, expertise, and results.

There are over 11 million swimming pools in the United States, but only half of these pools are maintained by a swimming pool service. With so much opportunity to grow your customer base, it's no wonder that ASP has been able to expand to over 400 cities in the last two decades! With such growth potential, the $15 billion swimming pool industry is proven to provide franchise owners with multiple streams of recurring revenue and a wide margin for growth.

Swimming pools will always need maintenance. After all, letting a pool fall into disrepair can create costly repairs and can even result in safety citations. So, pool maintenance isn't just a luxury — it's a much-needed service that can and will provide steady financial returns directly to your franchise!

Training & Support

We offer hands-on training, proprietary technology, and ongoing support to manage your business with ease.

At our facility, franchisees and their employees learn everything from our Green-to-Clean service process to doing regular maintenance, repair techniques, and other important aspects of the business.

Ideal Candidate & Qualifications

Service, excellence, and integrity, ASP — America's Swimming Pool Company is looking for entrepreneurs who embody all of these and more.

An ASP franchise is for people who love helping people, who care about doing excellent work at a high level, and who want real financial independence.

We're still looking for hard-working, hungry owners who want nothing less than excellent returns and financial freedom.

Purchasing an America's Swimming Pool Co. Franchise

Franchise Fee: $40,000. Net Worth Required: $150,000. Total Investment: $101,89 - $138,344. Liquid Capital Required: $40,000.

We're currently accepting inquiries from: Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Michigan, Missouri, Mississippi, North Carolina, Nebraska, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, West Virginia, Wyoming.

About @WORK Group

America’s Swimming Pool Co. is a FranNet Verified Brand

FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.

About @WORK Group

America’s Swimming Pool Co. is a FranNet Verified Brand

FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.