|Liquid Capital Required:||$50,000|
|Total Investment:||$17,500 - $44,500|
|Home Office:||Springfield, PA|
BirthdayPak is an award-winning advertising platform that combines the features of cooperative direct mail gift cards with modern digital marketing techniques to provide upscale businesses such as jewelry stores and salons with measurable and sustainable results from potential customers living in the surrounding area. Leveraging the ubiquitous celebration of birthdays as a proven driver for consumer spending, BirthdayPak offers are presented in the form of gift cards, rather than coupons, connecting the best businesses in the community with their ideal customers at exactly the right time.
Values & History
Founded in 2009 BirthdayPak has been successfully helping businesses connect with consumers for over ten years. Franchising since 2014 from a home office located in Springfield, PA, BirthdayPak understands the unique marketing opportunity that birthdays represent. Extending offers to potential customers during this time is a great way to drive future business and introduce businesses to the folks in their community. Meanwhile, franchise owners get the benefit of owning and operating their own business without a lot of risk under a flexible plan that allows them to make their own schedule and work on their terms. Today, the success of the business model has led to more than 20 operational units around the country.
The direct mail advertising industry reached $11 billion in total revenue for the year 2019 despite an average annual decline of -0.6% over the previous four years. With nearly 2,500 different marketing firms in the business, BirthdayPak sets itself apart with a unique approach that leverages birthday celebrations and presents offers in the form of gifts rather than coupons, a method that's proven to get solid results.
Purchasing a BirthdayPak Franchise
BirthdayPak franchise fees run $44,500 in total, and potential owners will need access to at least $50k for consideration. The initial investment total is typically between $17,500 and $44,500, with a range of financing options available for qualified candidates.
Ideal Candidate & Qualifications
Being a successful BirthdayPak franchise owner is all about dedication. Success will mean spending much of the first year building sales or gathering and training your sales team. As your business develops, you'll have more flexibility moving forward. Entrepreneurs with previous marketing, advertising, or sales experience are ideal for this venture. Dedicated, motivation, and professionalism are essential qualities, while the ability to take guidance and advice from others will lead to faster and more robust growth for your new business.
Training & Support
Franchisees are provided with all the training and utilities necessary for their continued success. As a structured sales-based business, our training program is focused on earning the opportunity to present to potential clients and impress them with professional-level presentations while dealing with common objections. The program begins with a 3-day stay at the home office located in Springfield, PA followed by in-field training from successful franchisees. Effective sales and business management techniques are covered, and ongoing training and support are always available from both the company and fellow franchise owners.