Clean Eatz Franchise

At Clean Eatz, ours is a brick and mortar cafe model that utilizes five pillars of revenue to connect with their customers. Cafe, Meal Plans, Grab and Go, Marketplace and Catering. We provide fresh, healthy food to people who want to transform themselves through clean eating. We also offer meal plans to customers which allows customers to have a personal chef prepare every meal at an affordable price point.

To buy a franchise with Clean Eatz, you'll need to have at least $150,000 in liquid capital and a minimum net worth of $750,000. Clean Eatz charges a franchise fee of $49,500.


Franchisor Details

Incorporated Name: Clean Eatz Franchising LLC
Total Units: 99
Year Founded: 2013
Franchising Since: 2016
Home Office: Wilmington, North Carolina
Training: Available
Locations Available: See Below*
Franchise Costs

Franchise Costs

Financing: Via 3rd party
Liquid Capital Required: $150,000
Net Worth Required: $750,000
Total Investment: $353,700 – $798,000
Franchise Fee: $49,500
Royalty Type: 6%
Vetern Discount: N/A

*Clean Eatz is currently accepting inquiries from the following locations: Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, West Virginia, Wisconsin, Wyoming

Values & History

The company was founded in 2011 by Don and Evonne Varady who have a passion for health and fitness. They converted a former deli in Wilmington, NC into their flagship location. The concept is simple "provide fresh, healthy foods to people who want to live a healthy lifestyle". Customers can customize their health needs into three different categories; lose, maintain and gain. This isn't a traditional QSR brand. Clean Eatz embeds itself into the lives of customers by showing real results for health goals and providing a healthy, convenient food choice for all.

Industry Performance

Market & Demand

The US Health and Wellness Industry has grown from $166 Billion in 2015 to $179 Billion in 2019. The Health Food Industry comprises over $88 Billion in annual revenues and the US Meal Kit market to hit $14.5 Billion in 2024.

Clean Eatz targets busy consumers looking to adopt a healthy lifestyle with a menu of build-your-own bowls, sandwiches, flatbreads, burgers, and wraps as well as on-the-go snacks and options from a smoothie bar.

In addition to the more traditional cafe and catering options, Clean Eatz is going after the growing off-premise market with its Meal Plans program, offering consumers the option to pick up prepackaged weekly meals to reheat at home.

Our Advantage
We offer a unique opportunity for franchisees to truly make a difference in the world through food. A Clean Eatz franchise is an exciting and simple franchise to own because of our:
  • Low Investment: Clean Eatz has a lower investment cost than most fast-casual concepts.
  • Small Spaces: Ideal Clean Eatz locations will be about 1800 Square feet.
  • Attractive Hours: Clean Eatz offers flexible hours for franchisees with most cafes closing at 7 pm and being closed on Sunday.
  • Easy Management: Most stores can be run with five employees.
  • Simple Menu: Our menu is streamlined and easy for anyone to reproduce whether you have food service experience or not.

Training & Support

  • Initial training
  • On-going support
  • Real estate & construction management
  • Helplines
  • Field support
  • 1 week of up-front training for the owner and manager
  • 1 week of onsite training for the manager and trainers
  • Weekly calls

Ideal Candidate & Qualifications

An individual (or husband and wife team) who recognizes the growth of the health-centered food industry and wants to get involved, roll up their sleeves and get connected to their community and drive a high level of engagement with their employees and the customers. This is a people business first and foremost.

We want the franchisees to become the "mayor of health" in their communities with a focus on the guest experience.

Purchasing a Clean Eatz Franchise

There is a minimum financial requirement of at least $100,000 for potential franchise owners, a total investment of $353,700 - $798,000, $100,000 in liquid capital, franchise fee of $49,500 and $750,000 net worth.

Consumers are demanding healthy on-the-go food options for their busy lives and Clean Eatz began as an alternative for those who live fast-paced, life-styles yet want to fit in healthy eating. Due to the rapid growth of Clean Eatz, we are no longer offering franchises in North or South Carolina.

About @WORK Group

Clean Eatz is a FranNet Verified Brand

FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.

About @WORK Group

Clean Eatz is a FranNet Verified Brand

FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.