FranNet Verified Brand
FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.
|Liquid Capital Required:||$94,950|
|Net Worth Required:||$200,000|
|Total Investment:||$125,450 - $281,070|
|Royalty Type:||Fixed schedule that increases over first 2 years|
|Incorporated Name:||AMERICAN DECORATIVE COATINGS, LLC|
|Home Office:||Irvine, California|
About Concrete Craft
Stamping, resurfacing, and staining are just a few of the custom concrete solutions and services offered by Concrete Craft. Our exhaustive menu of decorative additions and home renovation projects include driveways, walkways, patios, pool decks, foyers, kitchens, basements, warehouses, restaurants, and just about anything else you can name. Franchise owners will welcome the near-endless potential for persistent revenue, as virtually any home or business is a potential customer, with an emphasis on our target market of upper-income homeowners who value unique and personalized custom creations.
Values & History
Concrete Craft was founded in 2006 under the name "All American Decorative Concrete" by entrepreneurs John Kostro and Dan Lightner, who originally wanted to perform swimming pool installations. Their market research revealed that most customers held a general disdain for the boring concrete around their traditional swimming pools, so they decided to switch gears towards something more innovative. The success of their model caught the attention of Home Franchise Concepts, and in 2015 the company was purchased and rebranded as Concrete Craft. Now entrepreneurs are offered the opportunity to share in the success story by pursuing franchise ownership under the Concrete Craft brand.
With the national home remodeling market earning a total revenue well over $85 billion throughout 2019 and growing over 8% annually through the previous five-year period, the industry continues to strengthen. A decline in unemployment coupled with increased economic recovery has led to a boom in per capita disposable income levels for Americans, and favorable mortgage rates and rising home prices are expected to bring an active housing construction market to the forefront in years to come.
Purchasing a Concrete Craft Franchise
Franchise ownership with Concrete Craft requires investors to have a minimum net worth of $200,000 and access to liquid capital of at least $40k. Candidates will need to have a credit score of at least 685 in order to be considered, and the total initial investment value typically ranges between $115,000 and $125,000. Financing is currently not available for this opportunity.
Ideal Candidate & Qualifications
Prospective business owners who want to work from anywhere — including their homes — are welcome. Construction or concrete experience isn't necessary, as we provide extensive training for the franchisee and their team. Self-starters with strong organizational skills and solid business acumen are ideal for this offer, and a background in management, sales, or finance certainly doesn't hurt. Anyone with determination, motivation, and hunger for personal and financial freedom can experience success with a Concrete Craft franchise.
Training & Support
All necessary training for the franchisee and their staff is provided, starting with a two-week onboarding program at our facility in Irvine, California that draws heavily on in-classroom training to bring everyone up to speed on the industry standards and best practices under the Concrete Craft brand. Ongoing support is provided through a variety of additional options, such as annual franchise owner meetings, regular webinar training modules, ongoing personal coaching, and access to advertising, software, payroll, and office management utilities.