Cousins Subs Franchise

Our story began in 1972 when two Cousins, Bill Specht and Jim Sheppard, set out to bring their favorite style of sub sandwich from the East Coast to their new hometown of Milwaukee, Wis. Staying true to our founders' legacy of Better Bread. Better Subs., we continue to Believe in Better - both in the quality of food we serve and in the communities we support.

To buy a franchise with Cousins Subs, you'll need to have at least $250000 in liquid capital and a minimum net worth of $1000000. Cousins Subs charges a franchise fee of $25000.


Franchisor Details

Incorporated Name: Cousins Subs Systems, Inc.
Total Units: 65
Year Founded: 1972
Franchising Since: 1979
Home Office: Menomonee Falls, WI
Training: Available
Locations Available: See Below*
Franchise Costs

Franchise Costs

Financing: Not Available
Liquid Capital Required: $250,000
Net Worth Required: $1,000,000
Total Investment: $220,200 – $732,500
Franchise Fee: $25,000
Royalty Type: 6%
Vetern Discount: Discount of $5,000 on the initial franchise fee

*Cousins Subs is currently accepting inquiries from the following locations: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming

Values & History

Since 1972, we've operated with one firm belief: There is no substitute for quality. That ideal has propelled us from our family origins - when cousins, Bill Specht and Jim Sheppard brought their favorite style of sub sandwich from the East Coast to Milwaukee - all the way to a growing, family-focused franchise.

With better bread baked fresh daily, premium ingredients from real Midwest suppliers, and diverse menus creating mass appeal, Cousins Subs are keeping up with the promise Bill and Jim made all those years ago: to bring a better sandwich, along with a bit of hometown heart, to every guest throughout the Midwest.

Industry Performance

Market Demand & Advantage

With locally sourced ingredients and better bread baked fresh daily, we stand behind our promise of high-quality food served up with a 100% focus on the guest experience. Our fans adore our better products with a diverse menu, and it shows.

Everyone loves a well-made sandwich. Studies show 61% of consumers eat them at least once a week. By providing better subs that fans love, Cousins is cementing our place in an industry that's only going to grow stronger.

62% overall system AUV growth between 2011 and 2020* and $648,435 system-wide average of traditional franchised shops in 2020** show just how much our fans love Cousins Subs.

Our leadership team has more than 50 years of collective brand experience. Through forward-thinking practices and extensive experience in the restaurant industry, we've turned Cousins Subs into a leading fast-casual brand throughout the Midwest.

Training & Support

We provide our franchisees with a blueprint for success, offering superior support for all aspects of the franchise experience. Integrated marketing, advanced training, operations tools, and much more are delivered directly to you - all to help you thrive.

Ideal Candidate & Qualifications

We're looking for someone who has:

  • Strong people skills
  • Sales/marketing skills
  • The required amount of liquid capital
  • Financial stability
  • A strong desire to succeed in your own business
  • Entrepreneurial spirit

Purchasing a Cousins Subs Franchise

Initial Franchise Fee: $25,000. Net Worth Required: $1,000,000. Liquid Capital Required: $250,000. Total Investment: $220,200 - $732,500.

We're currently accepting inquiries from all states.

About @WORK Group
About @WORK Group