Deka Lash

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Franchise Costs

Liquid Capital Required:$80,000
Net Worth Required:$250,000
Total Investment:$190,175 - $377,923
Franchise Fee:$51,900
Royalty Type:6%

Franchisee Options

Financing:Via 3rd party
Training:Available
Veteran Discount:Yes

Franchisor Details

Incorporated Name:MJ MK Enterprises LLC
Total Units:55
Year Founded:2011
Franchising Since:2016
Home Office:Venetia, Pennsylvania

About Deka Lash

At Deka Lash, we believe eyelash extensions are life-changing. From the moment our customers walk in the door, they feel that Deka Lash difference. Our clean open studio has been designed around our customers, to be luxurious, modern and fun. We pride ourselves on quality and professionalism to ensure their lashes are beautiful and that they experience a lash service like no other.

Values & History

Launched in 2011, Deka Lash has become one of the fastest-growing beauty brands in the country, helping thousands of women create their ideal lashes, applying millions of individual lash extensions in the process. Jennifer Blair named the brand after her two daughters; Demi and Karli. The 'DE' is the first two letters of Demi, while the 'KA' comes from Karli. Together, the 'DE' & 'KA' form Deka, which means '10'. The number ten has a long-standing history in the beauty industry and represents looking one's best. Both Demi and Karli are actively working with the brand.

Industry Performance

Market & Competition

The Eyelash Extension industry has 62 Billion reasons why you should invest in a Deka Lash Franchise. According to Statista.com, the Health, Beauty, and Cosmetic industry has proven to be nearly recession-proof and has grown continually every year since 2004. The United States has the largest cosmetic industry in the world and has exploded since Millennials entered the job market, accounting for over 56,000 jobs.

Eyelash extensions are disrupting the beauty industry. Lashes are a lifestyle, an addiction and so much more than a fad. Lash franchises are taking business away from other elective beauty services and are becoming part of a woman's beauty regimen. The Eyelash Extension category is on pace to open over 300 units in just a few years. Deka Lash alone has awarded 72 territories and opened 40 new stores in 2018.

Deka Lash is all about quality. We are different from our competition in so many ways, starting with a professional training program that we developed over the past 7 years. Our proprietary studio design features custom-designed beds, chairs, and work areas. Our studios provide a personalized customer experience with a check-in system that is unique to our industry. We offer an industry-leading membership program that goes beyond standard packages.

Purchasing a Deka Lash Franchise

There's an initial franchise fee of $51,900 and a total investment of $179,251 and $426,491.

Eyelashes are one of the easiest things to improve a customer's overall confidence and beauty. More so, women love that it saves time because they no longer need to hassle with the morning routine of applying mascara and other makeup regimens. For these reasons, our customers come back to maintain their lashes, creating a natural recurring business. Also, our membership model boost retention to have a winning formula that makes this a very successful business model.

Ideal Candidate & Qualifications

Lash experience or beauty industry is not necessary to own and operate a Deka Lash franchise. A good franchise owner in the Deka Lash system is one who prides themselves in providing best in class service to their customers.

Training & Support

Our proprietary training method has produced the winner of Lash Wars for volume in Las Vegas for two of the last four years. We will help you every step of the way to make sure your staff will be properly trained before you open your doors.

Our marketing department has sophisticated event-based triggers that start the day you sign your FDD, to include a grand opening and a 12-month marketing calendar, so you stay organized. Our marketing tools adjust based on your territory, population density, studio location and competition.

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Available In:

Deka Lash is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, Wyoming