Hallmark Homecare Franchise

It’s “not your mama’s homecare”, but it should be! Hallmark Homecare is a referral agency for caregiver recruitment and client matchmaking.Hallmark Homecare is an industry disruptor, as it’s solving challenges that the overregulated, high-cost, unhappy, provider model of traditional senior care industry faces.

- Clients save money, receive better care, and have more control.

- Caregivers earn higher wages and enjoy a preferred work arrangement.

- Franchisees enjoy handsome profits and make a difference in the lives of others.

To buy a franchise with Hallmark Homecare, you'll need to have at least $100000 in liquid capital and a minimum net worth of $200000. Hallmark Homecare charges a franchise fee of $49500. They also offer a discount for veterans.


Franchisor Details

Incorporated Name: Hallmark Homecare, Inc.
Total Units: 10
Year Founded: 2013
Franchising Since: 2022
Home Office: Incline Village, Nevada
Training: Available
Locations Available: See Below*
Franchise Costs

Franchise Costs

Financing: Not Available
Liquid Capital Required: $100,000
Net Worth Required: $200,000
Total Investment: $99,500 – $259,500
Franchise Fee: $49,500
Royalty Type: 6%
Vetern Discount: Yes

*Hallmark Homecare is currently accepting inquiries from the following locations: Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, West Virginia, Wyoming

Values & History

Hallmark’s value propositions of savings, total control of all care-related decisions and large pool of independent caregivers to select from is meeting head-on the demand for a lower cost alternative to in-home care and captures a large percentage of those who need care, but simply cannot afford it. Also, The Hallmark Model of Care captures the growing demand for 24/7 round-the-clock care that traditional agencies are walking away from due to the crippling caregiver shortages directly related to their low caregiver pay rates. And with respect to caregivers, they deserve more pay and better shifts with clients closer to their homes.

For the Family (Client):

We interview the family (client) and senior who need help. Hallmark then develops an ideal Caregiver profile. We do all the vetting and background screening of prospects, and then give the client access to Caregivers that are experienced, educated, and have professional certifications. Clients then interview and choose a Caregiver that is specifically tailored to their needs. Unlike a traditional homecare agency, the family is the employer of the Caregiver(s) and has complete control of the relationship allowing them to make all the decisions related to their care.

For the Caregiver:

Caregivers prefer working with Hallmark Homecare because they like working directly for the family. There is no middleman, so we help families save between 30% and 50%. With these savings, Caregivers earn higher wages and get more hours with consistent schedules. Hence, we have a large pool of qualified Caregivers to choose from. Labor shortage is not a factor for the Hallmark Homecare model.

For the Franchisee:

The Hallmark Homecare business model is more profitable than a traditional homecare agency with less overhead and fewer employees. The model is largely unregulated, which means the franchisee is not spending as much time with compliance and licensing fees and protracted start-up timeframes. With the home-based model and two-phase launch programs, franchisees can be operating their business and generating revenue within days. Hallmark Homecare provides a win-win-win, for the Client, the Caregiver, and the Franchisee!

Industry Performance

Market Demand & Advantage

- In-home senior care is a $16.1B business in the U.S. alone and will continue to grow for the next couple of decades

- By 2030 more than 20% of all Americans will be over 65

- Affordable start-up investment, low overhead and quick to cashflow

- Home-based business with high margins

- Few employees required

- The need for senior care will never go away

- Families will always want the best care for their loved ones

Training & Support

Hallmark Homecare has a strategic launch program to ensure franchisee success. It includes Level 1 (initial training) and Level 2.

LEVEL 1: All training at this level is home-based and can commence as soon as the franchise partnership is confirmed. It includes approximately 40 hours of home-based study. Video-based training series Industry overview Marketing basics Sales and development direction One on one scheduled coaching As needed (on demand) assistance Business setup and growth planning Corporate handles all recruitment and placement Back-office tasks are handled by Corporate

LEVEL 2: Franchisees can quickly progress to Level 2, where they are trained to assume full, independent operation of their business. Support and training is ongoing after Level 2 is complete. Level 2 training includes an additional 40 hours of self-study and live instruction with the leadership team at the training center in Irvine, CA. One-week of onsite training Sales and marketing Business administration and management Client interview Caregiver search and recruitment One on one scheduled coaching As needed (on demand) one-on-one assistance Monthly webinars Annual Convention and regional meetings

Ideal Candidate & Qualifications

We would like to partner with franchisees or investors who are passionate about the services Hallmark Homecare offers.

Purchasing a Hallmark Homecare Franchise

Franchise Fee: $49,500. Net worth Required: $200,000. Total Investment: $99,500- $259,500. Liquid Capital Required: $100,000.

- Seasoned leadership team with over 100 years of combined homecare experience

- Affordable start-up investment, low overhead and quick to cashflow

- Home-based business with high margins

- Few employees required

- Meaningful work that makes a difference

- Proven turn-key systems

- Clients have greater control and increased Caregiver retention

- Caregivers earn more than working for traditional homecare agencies

- Disruptor in the growing, recession-resistant multi-billion dollar senior industry

About @WORK Group

Hallmark Homecare is a FranNet Verified Brand

FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.

About @WORK Group

Hallmark Homecare is a FranNet Verified Brand

FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.