NaturaLawn of America

Franchise Costs

Liquid Capital Required: $50,000
Net Worth Required: $250,000
Total Investment: $150,000

Franchisee Options

Financing: Via 3rd party
Training: Available

Franchisor Details

Incorporated Name: NaturaLawn of America
Total Units: 89
Year Founded: 1987
Home Office: Frederick, MD
Awards: Entrepreneur‘s 2018 Franchise 500 - Rank #172, Military Times‘s 2018 Best Franchises for Vets - Rank #29, Franchise Business Review - Best 2018 Franchise Opportunity

About NaturaLawn of America

With an exclusive proprietary line of organic-based products, NaturaLawn of America pioneered the concept of environmentally responsible lawn care, believing that running a responsible business is about more than just selling products and services. By combining ethical environmental practices with an integrated pest management system, NaturaLawn is able to create lush, green lawns more quickly using nature-friendly processes and techniques. NaturaLawn uses proven methods such as preserving the natural enemies of unwanted pests and introducing newly developed turf varieties that serve as natural pest repellants to cut weed and insect control usage on lawns by over 85%.

Values & History

NaturaLawn of America's dedication to environmentally sound lawn care practices began in 1987, with founder and CEO Phil Catron moving the company moving to a franchise model two years later to spread their unique methods across the country. In five years alone the company was able to reduce the usage of petroleum-based fertilizers by over 12.5 million pounds, preventing more than 5 million gallons of pesticides from entering the environment. Today the organization boasts over 90 franchises across 24 states and is recognized among the nation's most innovative and respected lawn care businesses, winning awards such as Entrepreneur's 2018 Franchise 500 list (#172) and Military Time's 2018 Best Franchises for Vets (#29), among others.

Industry Performance

Lawn Care in the US contributed $77 billion to the US economy in 2016, with the median revenue reaching $217k. Residential landscaping services account for about 30% of industry revenue, with commercial sources reaching around 50%. US households spent around $15.9 billion on lawn care and gardening services throughout 2015 with retail sales of lawn and garden supplies totaling $5.7 billion.

Purchasing a NaturaLawn of America Franchise

A minimum net worth of $250k is needed to consider franchise ownership with NaturaLawn of America, with access to $50k in liquid capital. A total investment of $150k can be expected, with financing options available to qualified parties.

Ideal Candidate & Qualifications

Sales or management experience is an important quality to have for ideal candidates. Franchise owners will need to be able to welcome a challenging, yet rewarding career path while growing their business, so a determination to succeed is important. As a customer-oriented business, solid people skills and strong relationship management qualities are essential to success; franchise owners will be building lasting relationships with clients who will in turn help promote the business model and brand.

Training & Support

Upon reaching the decision that a prospective owner meets the criteria to become a franchisee, a trip to our corporate offices will follow for a celebratory "Validation Day." The trip will include a tour of a NaturaLawn of America location where owners will be able to observe operations firsthand. A tour of the corporate offices will follow, where franchise owners will learn about the various resources available to them, including comprehensive training, ongoing support, marketing assistance from our experts, and more. Technical and IT support, as well as assistance with accounting, human resources, and tax advice round out the package to ensure owners are best equipped for operations and management of a NaturaLawn of America franchise.

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Available In:

NaturaLawn of America is currently accepting inquiries from the following states: Alabama, Alaska, Arkansas, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, West Virginia, Wisconsin