Once Upon A Child Logo

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Franchise Costs

Liquid Capital Required: $90,000 - $105,000
Net Worth Required: $400,000
Total Investment: $268,500 - $396,900
Franchise Fee: $25,000
Royalty Type: 5%

Franchisee Options

Financing: Via 3rd party
Training: Available

Franchisor Details

Incorporated Name: Winmark Corporation dba Once Upon A Child
Total Units: 399
Year Founded: 1993
Franchising Since: 1993
Home Office: Minneapolis, MN

About Once Upon A Child

At Once Upon A Child, we buy and sell fairly-used kids' clothing, shoes, toys and baby gear, so that recycling children's nearly new items and getting for it is easy and possible. Trying to live a more sustainable life is not as easy as we would like it to be but we at Once Upon A Child make it easy. We do that by providing a great selection of gently used kid's clothes, shoes, toys, furniture and baby gear. Just by buying and selling these items at our stores, sustainable actions are being taken while saving up to 70% off retail.

Values & History

Once Upon A Child is the nation's largest chain of children's resale stores in North America with more than 200 stores across the United States and Canada! Our stores carry high quality, brand name children's apparel, toys, furniture, equipment and more. We provide parents with a unique, creative and economical solution to their growing child's needs - a solution that makes great sense for their kids and even more cents for their budget!

Our stores are kid-friendly and community-focused. We make ties with neighborhood organizations and family groups who can benefit from our unique buying and selling process. We are the community's local children's store bringing together outstanding values, personalized service and a wide variety of brand name products.

Industry Performance

Market & Competition

Children are constantly outgrowing their clothes, toys, books, furniture, and equipment. The dilemma is what to do with all that stuff! At Once Upon A Child, we've come up with the solution!

Parents love the fact that our stores will buy these items from them on the spot with no appointment necessary. They are also thrilled to find quality used brand name kids' stuff at great prices. Did you know we are the largest national franchise specializing in reselling gently used kids' clothing, shoes, toys and baby gear? We outnumber our closest franchise competitor 3 to 1! Most of our franchisees are moms or dads who were customers first and now have made a career bringing this unique retail experience to their community.

Purchasing a Once Upon A Child Franchise

We qualify our candidates on an approximate investment range between $250,000 and $300,000, cash or liquid assets of $75,000 - $105,000, and a $400,000 net worth.

If you don't have these assets, it does not necessarily disqualify you. You can take loans to provide the required capital for your store or partner with family or friends to help you qualify. We offer franchisees a unique opportunity, based on our sound business model and the support of the parent company, Winmark Corporation.

Ideal Candidate & Qualifications

We are looking for more passionate entrepreneurs that want to start their own business and meet our investment requirements.

Training & Support

  • As part of our franchise system you'll receive:
  • Exclusive Territory
  • Business Planning Assistance
  • Retail Site Selection Assistance, Demographic Studies and Area Market Potential Analysis
  • Classroom Instruction and In-Store Training
  • Store Set-Up Assistance
  • On-Site Store Opening Assistance
  • A Proprietary Inventory Control System
  • Preferred Vendor Network Access
  • On-Going Operations Support
  • Annual Franchise Conferences.


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FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.


Available In:

Once Upon A Child is currently accepting inquiries from the following states: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming