Orangetheory Fitness Franchise
Orangetheory Fitness offers franchise operators a recurring revenue membership model geared towards strong AUVs and exceptional margins.
To buy a franchise with Orangetheory Fitness, you'll need to have at least $500,000 in liquid capital and a minimum net worth of $1,500,000. Orangetheory Fitness charges a franchise fee of $59,950.
Franchisor Details
Total Units: 1350
Year Founded: 2009
Franchising Since: 2010
Home Office: Boca Raton, FL
Training: Available
Locations Available: See Below*
Franchise Costs
Liquid Capital Required: $500,000
Net Worth Required: $1,500,000
Total Investment: $700,000 – $900,000
Franchise Fee: $59,950
Royalty Type: 8%
Vetern Discount:
*Orangetheory Fitness is currently accepting inquiries from the following locations: Alabama, Alaska, Alberta, Arizona, Arkansas, British Columbia, California, Canada, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Manitoba, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Brunswick, New Hampshire, New Jersey, New Mexico, New York, Newfoundland and Labrador, North Carolina, North Dakota, Northwest Territories, Nova Scotia, Nunavut, Ohio, Oklahoma, Ontario, Oregon, Pennsylvania, Prince Edward Island, Quebec, Rhode Island, Saskatchewan, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, Wyoming, Yukon
Values & History
In 2007, physiologist Ellen Latham brought together science and fitness in a revolutionary way. She called it the Orange Effect and started a U.S. studio to prove it.
Orangetheory is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. The hardest part of our workouts is showing up - we make it simple for you to push yourself, be your personal best and give you more.
Today OTF has taken the world by storm to become one of the most well-known fitness franchises on the planet. We’re spread across more than 1,500 studios in 25 countries across the globe.
Industry Performance
Global Fitness Industry Overview The fitness industry has seen substantial growth, fueled by demand for health and wellness solutions. The global fitness industry is worth $105 billion in 2025. The fitness space in general performs much better than your avg business during recessionary periods.
Training & Support
Comprehensive corporate training & support includes: real estate, operations, marketing, sales, fitness, equipment, technology, training, construction & design
Ideal Candidate & Qualifications
Only serious candidates interested in becoming a stakeholder in a strong, rapidly expanding, elite fitness brand. Must be able to provide required capital, and dedicated studio management support, while following an ever-evolving cutting-edge system:
- Individual or group investors with solid entrepreneur experience
- Owner/Operator, engage with your team daily – helping to drive the business and building community in your studio – NO ABSENTEE OWNERSHIP
Purchasing an Orangetheory Fitness
The full range to open an Orangetheory Fitness can be anywhere between $700k-900k. They typically look for around $500k liquid capital and $1.5M net worth to get started.
Orangetheory Fitness is a FranNet Verified Brand
FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.
Orangetheory Fitness is a FranNet Verified Brand
FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.