sweetFrog Franchise

At sweetFrog the mission is simple: create the best frozen yogurt experience on the market. Offering customers the best frozen yogurt there is with a self-serve style that guarantees satisfaction has led to sweetFrog's unprecedented success with one of the fastest-growing franchise concepts in the nation. Using only the best in quality products with a localized flair and two of the country's most loveable mascots, sweetFrog provides a warm and family-friendly environment that communities in the US have come to embrace. At sweetFrog, you pick the flavors, you pick the toppings — you make it your way.

To buy a franchise with sweetFrog, you'll need to have at least $200000 in liquid capital and a minimum net worth of $500000.


Franchisor Details

Incorporated Name: sweetFrog
Total Units: 350
Year Founded: 2009
Franchising Since: -
Home Office: Richmond, VA
Training: Available
Locations Available: See Below*
Franchise Costs

Franchise Costs

Financing: Via 3rd party
Liquid Capital Required: $200,000
Net Worth Required: $500,000
Total Investment: $226,500 – $444,495
Franchise Fee: N/A
Royalty Type: -
Vetern Discount: -

*sweetFrog is currently accepting inquiries from the following locations: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Washington, West Virginia, Wisconsin, Wyoming

Values & History

Attracted to the simplicity and low cost of what was, at the time, primarily a west coast sensation, sweetFrog was founded by Derek Cha in 2009, starting with just one location in Richmond, VA. Swelling to over 300 locations in the United States with more opening internationally, the company attracted the attention of the MTY Food Group headquartered in Scottsdale, AZ. In the fall of 2018 sweetFrog was acquired by MTY and the franchise was born. At sweetFrog, our business is focused on premium frozen yogurt products, but our passion is the human connection, leading to active sponsorships with Little Leagues, Girl Scouts of America, local charities, and more.

Industry Performance

Frozen yogurt accounts for over $1 billion in revenue annually with sales increasing by 21% between 2008 and 2013. Within that market, sweetFrog has experienced continued growth and business success for its franchisors, opening 44 new franchised units in 2017, a 64% year-over-year increase compared to the previous year with no plans to slow down over the coming years.

Training & Support

Training under the sweetFrog brand of operations takes place at our lead facility in Richmond, VA. The training course runs over a four-day period where you'll learn all the ins and outs of a sweetFrog operation. In-class training covers marketing, human resources, accounting, and other business-related concepts, while hands-on training at one of our corporate locations gives owners the full experience of opening, operating, and closing a store so they can be ready to hit the ground running.

Ideal Candidate & Qualifications

The best candidates for sweetFrog ownership will have some kind of restaurant or business-related experience. Enthusiastic and energetic leaders looking for an exciting career in pursuit of the personal freedom that comes with business ownership are ideal, and a strong commitment to community outreach and local non-profits is highly encouraged.

Purchasing a sweetFrog Franchise

Those interested in opening a sweetFrog business will need access to at least $200,000 in liquid capital and a minimum net worth of $500,000. The total average investment for this opportunity stands between $226,500 and $444,500, with financing options available for qualified candidates.

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