The Athlete’s Foot

Franchise Costs

Liquid Capital Required:$80,000
Net Worth Required:$200,000
Total Investment:$196,000 - $446,000

Franchisee Options

Financing:Via 3rd party
Training:Available

Franchisor Details

Incorporated Name:MaggieMoo's Ice Cream and Treatery
Home Office:Atlanta, GA

About The Athlete's Foot

One of the most recognizable franchise names in history, The Athlete's Foot is a global brand, the premier brand in athletic footwear. Focusing primarily on sneakers, boots, and other kinds of footwear that are used during sports and other physical activities, the retail outlets also carry socks and other athletic apparel, depending on the store size and discretion of the manager.

The Athlete's Foot has expanded from the United States into 40 countries, making it a true world-wide enterprise for franchisees to consider. Expansion is always a goal for the company.

Values & History

Created in 1971 in Pittsburgh, Pennsylvania by Robert and David Lando, the innovation of opening a store focused on the sportsman had not been done previously in the United States. Expanding quickly into Wisconsin, the business exploded with its success as both a business concept and as a franchise.

Purchased in 2006 by brand acquisition and management company NexCen Brands, Inc. the company has flourished and continues to thrive in a generally problematic retail atmosphere, proving the worth and equity of The Athlete's Foot as a franchise option. No matter the climate, the company does well.

Industry Performance

The number one brand in its industry, The Athlete's Foot has performed admirably in the global marketplace, defeating its competition in The United States where the company originated. Now operational in 40 countries, it outperforms brands that were indigenous to those regions by pushing the boundaries of technology, having the latest models from the most popular brands, keeping the look and feel of the stores fresh and pronounced, and being a trusted name where customers know they will get a fair price for a great buy that will last an acceptable amount of time, considering the wear-and-tear most athletic wear gets put through by its owner.

Purchasing a The Athlete's Foot Franchise

There are multiple options for potential franchisees. Each of these comes with their own franchise fee and monthly royalty structure.

  • Single store — If you opt for this, you will pay the initial fee and then we will look to get your store open in approximately 6 weeks after the franchisee agreement is signed and the permit for building is completed. The royalty rate, taken from net sales is 6%, with 5% paid monthly and 1% allocated to a marketing support fund.
  • Master Franchise —This option allows for the franchisee to open multiple stores within a designated territory, or to allow sub-franchising to occur within that territory. The royalty rate ranges from 2.5% to 5% as discounts for owning multiple stores are available.
  • Area Development Agreement — This option allows the franchisee to develop multiple stores within a designated territory and within a specified time period.

Ideal Candidate & Qualifications

We look for professional business people who have skills in retailing, marketing, and other business acumen. As we are a global brand, we look for interested and excited franchisee candidates from all corners of the globe.

Depending on the size and volume of the store, it takes $196,000 to $446,000 in capital to properly run The Athlete's Foot, per store. While we do assist franchisees with finding financing options, we prefer candidates that have a net worth over $200,000 and with liquid assets of at least $80,000 for the single store owner. It is possible that this number may increase for potential Master Franchisers.

Training & Support

While The Athlete's Foot expects franchisees to be experienced and knowledgeable and have success elsewhere before considering opening stores for this premium brand, we do have some training available, most notably in our systems and processes to integrate the knowledge of the franchisee and top management staff with how we specifically run the business operation.

We provide support to the stores with marketing campaigns, some of which are local, and to ensure that each of our locations has the most cutting-edge technology, and the finest assortment of inventory possible.

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