Thumbs Up Diner Franchise

In days gone by, every neighborhood offered a place for family and friends to gather for good food or a cup of coffee, and the local diner was a part of daily life. An Atlanta favorite for over a decade, the Thumbs Up Diner allows patrons to take a step back in time and experience modern dining with an old-time feel. Serving great-tasting traditional diner foods at reasonable prices with a professional staff committed to customer service excellence, Thumbs Up Diner combines urban ambiance with friendly service for the best dining experience available.

To buy a franchise with Thumbs Up Diner, you'll need to have at least $50000 in liquid capital and a minimum net worth of $100000. Thumbs Up Diner charges a franchise fee of $30000.


Franchisor Details

Incorporated Name: Thumbs Up Diner
Total Units: 10
Year Founded: 1970
Franchising Since: 2016
Home Office: Atlanta, GA
Training: Available
Locations Available: See Below*
Franchise Costs

Franchise Costs

Financing: Via 3rd party
Liquid Capital Required: $50,000
Net Worth Required: $100,000
Total Investment: $176,300 – $567,050
Franchise Fee: $30,000
Royalty Type: -
Vetern Discount: -

*Thumbs Up Diner is currently accepting inquiries from the following locations: Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Washington, West Virginia, Wyoming

Values & History

The Thumbs Up Diner began in 1970 on West Ponce de Leon Avenue in Decatur, GA. Founder Lou Locricchio refined his concept for a traditional dining experience complete with old-style signage, seating, and furnishings, moving to a franchise-based model in 2016. With ten locations now in operation, the Thumbs Up Diner's home office is located in Atlanta, GA, dedicated to promoting the old-style diner experience of family-friendly gathering with a contemporary twist. This dedication extends to owners and staff, with the restaurant shutting down by 4 pm each afternoon to ensure everyone is able to spend time with their loved ones.

Industry Performance

The restaurant industry topped $799 billion in food and drink sales in 2017, with $263 billion of that total represented by the full-service restaurant segment. More than half of the money Americans spend dining out is spent at franchise restaurants, making franchises the most successful restaurants in operation. With breakfast the fastest-growing segment in the full-service restaurant industry, Thumbs Up Diner offers a proven concept poised to capitalize on what diners are willing to pay for. The breakfast-focused menu offered by Thumbs Up Diner capitalizes on a void in the business while plenty of pizza and burger offerings exist in any given location, there are often few to no breakfast-oriented restaurants available.

Training & Support

The Thumbs Up Diner provides new franchisees with a comprehensive training program with ongoing support to help guide owners every step of the way. The training begins with two weeks at one of the corporate locations where owners, along with their management staff will learn all the skills and best practices for operation under the Thumbs Up Diner brand. Once the store is open for business a trainer will be provided to assist in operations on-location for the first week. Training then continues with a personal finance advisor who works alongside new owners to set goals and offer general guidance on a continual basis.

Ideal Candidate & Qualifications

Ideal candidates for a Thumbs Up Diner franchise are family-focused, business-minded individuals who enjoy providing quality in service and fostering strong, loyal relationships with regular customers from the local community. Franchisees will enjoy having time for a life outside of their business thanks to the convenient operating hours, which run from 7:30 am to 3:30 pm. Friendly, outgoing people with strong leadership skills and an entrepreneurial spirit are preferred.

Purchasing a Thumbs Up Diner Franchise

Prospective franchise owners will need $50k in liquid capital and a net worth of at least $100k to open a Thumbs Up Diner location. The total expected investment runs between $176,300 and $567,050, which includes a franchise fee of $30k and location build-out expenses, inventory, point of sale system, and other essentials. Financing through third-party lending organizations is available.

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