Verlo Mattress Franchise

When customers visit a Verlo Mattress store, they can build their own mattresses. We make each mattress to order, so customers get to choose the size, style, materials, and features they want in their mattress. We can even adjust the comfort of each side separately: soft on one side and firm on the other.

To buy a franchise with Verlo Mattress, you'll need to have at least $250000 in liquid capital and a minimum net worth of $500000. Verlo Mattress charges a franchise fee of $50000. They also offer a discount for veterans.


Franchisor Details

Incorporated Name: FWR, LLC
Total Units: 31
Year Founded: 1958
Franchising Since: 1989
Home Office: Milwaukee, WI
Training: Available
Locations Available: See Below*
Franchise Costs

Franchise Costs

Financing: Not Available
Liquid Capital Required: $250,000
Net Worth Required: $500,000
Total Investment: $214,883 – $408,183
Franchise Fee: $50,000
Royalty Type: 5%
Vetern Discount: Yes

*Verlo Mattress is currently accepting inquiries from the following locations: Alabama, Alaska, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, West Virginia, Wisconsin, Wyoming

Values & History

Verlo Mattress® has earned a reputation for quality and value during the past 60 years. Direct-to-consumer is nothing new to our mattress company, and every day we leverage our experience, expertise, and history of innovation to provide the best beds at unbeatable prices.

We've built our reputation on quality, integrity, and community values. And because we make our mattresses, we can stand behind them in a way no one else in the industry can.

Every mattress we make is individually built to order in a local Verlo factory, and we back each mattress with our industry-leading Lifetime Comfort Guarantee.

Industry Performance

Market Demand & Advantage

The global Sleep Economy was $432 billion in 2019, growing at a compound annual growth rate of 6.3% to $585 billion by 2024.

U.S. Mattress market size in 2018 was $17.3 billion, projected to advance to $18.9 billion by 2023.

With a Verlo Mattress® franchise, you can become the local mattress expert and bring a better night's sleep to the people in your community.

Our unique mattress franchise model combines building personalized mattresses locally and selling them directly to the customer. This cuts out the middleman markup and allows us to offer a Lifetime Comfort Guarantee — the only guarantee of its kind in the mattress industry!

Training & Support

Verlo Mattress provides franchisees with the tools and training needed to build a successful business. They in turn provide the community with personalized mattresses that are made locally.

Now, more than ever, people want personalized products and personalized services to match. That is exactly what Verlo Mattress provides the community which makes it a great time to be a Verlo Mattress franchisee.

A lot has changed in the 60+ years we've been in business, but one thing that hasn't is the need for great training and systems. Our initial training through Verlo Mattress University will introduce you to the many systems we have in place to run your business.

Ideal Candidate & Qualifications

Our successful franchisees are owner-operators that take a hands-on approach and want to be the face of the brand in their community.

They enjoy problem-solving and have some business or sales experience. Single-unit operators will spend most of their time working in the store. This includes selling mattresses to customers, providing service, basic bookkeeping, and actively marketing using our tools.

Purchasing a Verlo Mattress Franchise

Franchise Fee: $50,000. Net Worth Required: $500,000. Total Investment: $214,883 - $408,183. Liquid Capital Required: $250,000.

Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District Of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming.

About @WORK Group

Verlo Mattress is a FranNet Verified Brand

FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.

About @WORK Group

Verlo Mattress is a FranNet Verified Brand

FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.