WSI Franchise

WSI is a B2B digital marketing company and leader in the digital world with over 25 years of experience. Headquartered in Toronto, Canada, our worldwide network of digital marketing agencies is the most extensive of its kind, with franchisees in over 80 countries. As expert digital marketing consultants, WSI franchisees help over 100,000 small, medium and large businesses develop digital marketing strategies to garner more leads, generate more sales, and increase the return on their marketing investment. WSI provides an opportunity for a career that has meaning. By joining WSI, you will be able to make a difference in the lives of businesses in your community and become their trusted digital marketing partner. The WSI e-marketplace of suppliers is dedicated to supporting and supplying franchisees with the highest quality digital marketing solutions for each of their clients, allowing you time to grow your business.

To buy a franchise with WSI, you'll need to have at least $65000 in liquid capital and a minimum net worth of $250000. WSI charges a franchise fee of $64700. They also offer a discount for veterans.


Franchisor Details

Incorporated Name: Research and Management Corp
Total Units: 500+
Year Founded: 1995
Franchising Since: 1996
Home Office: Toronto, Ontario
Training: Available
Locations Available: See Below*
Franchise Costs

Franchise Costs

Financing: Via 3rd party
Liquid Capital Required: $65,000
Net Worth Required: $250,000
Total Investment: $65,000 – $160,000
Franchise Fee: $64,700
Royalty Type:
Vetern Discount: Yes

*WSI is currently accepting inquiries from the following locations: Alabama, Alaska, Alberta, Arizona, Arkansas, British Columbia, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Manitoba, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Brunswick, New Hampshire, New Jersey, New Mexico, New York, Newfoundland and Labrador, North Carolina, North Dakota, Northwest Territories, Nova Scotia, Nunavut, Ohio, Oklahoma, Ontario, Oregon, Pennsylvania, Prince Edward Island, Puerto Rico, Quebec, Rhode Island, Saskatchewan, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Yukon

Values & History

WSI was founded in 1995 and we began franchising our proven digital marketing system just a short time later. We operate in a perpetually evolving industry, so we've gone through various changes over the years. When we first started, WSI focused on website design and development. Now, over 20 years later, we help businesses and large global brands execute on every level of digital marketing. As WSI has matured into an internationally recognized name, we've fostered powerful partnerships in the industry, which in turn have strengthened the power of our network of franchisees.

Industry Performance

Market Demand & Advantage

Operating profitably since day 1, WSI is a debt-free company. We are an industry expert in developing superior digital solutions that provide a positive return on investment for franchisees' clients.

WSI is one of the largest global internet consultant brands delivering full-service digital marketing in all areas to clients, not just one solution. Our proven results and industry expertise are evident in our award-winning portfolio of work across various industries, from small companies to larger brands.

Our collaborative global network of experienced franchisees actively shares best practices to deliver exceptional client solutions and results. We have access to a network of suppliers and vendors who are experts in their respective fields, plus strategic alliances and partnerships with other industry leaders, such as Google and HubSpot, which help us continually stay on the cutting-edge of service.

WSI has been honored with industry recognition of over 125 Web Marketing Association awards, and we were twice named the WMA Top Agency winner. WSI is also a digital marketing thought-leader with three published books and numerous webinars and client training sessions.

Training & Support

Our top franchise rankings are a testament to the dedication of our WSI Corporate team and the first-class support they deliver our network day in and day out. When you partner with WSI, you gain a support system for life. We'll be with you along every twist and turn of your journey through entrepreneurship. From the startup training to the coaching, from the ongoing training to the constant flow of marketing materials, the support from franchise headquarters never stops.

Here's how we'll help:
  • Online Pre-Training: WSI's foundational training, completed online in 6-8 weeks, will prepare you for our rigorous live training sessions - regardless of your background. Our initial analysis will also help us to develop your personalized training plan.
  • Weeklong In-Class Training: WSI's comprehensive, weeklong in-class training is delivered at franchise headquarters in Toronto, Canada.
  • Quick Start Program: The goal of WSI's QSP (Quick Start Program) is to ensure that our new business owners are immediately introduced to our franchise's best practices.
  • Ongoing Training and Support: At WSI you will participate in ongoing learning activities including webinars, regional trainings, as well as some advanced trainings or even have the opportunity to participate in our advanced bootcamp coaching program.
  • Global Conventions: WSI's Global Conventions offer new and old franchisees the chance to learn, network and have some fun. The agendas are packed with industry leading experts from companies like Google and Microsoft to top franchisees who provide practical training on how to take your business to the next level.
  • Ongoing Marketing: You concentrate on your business; we'll focus on WSI's global brand management. To make things easier, you'll have full access to turnkey lead generation solutions and all the client management resources you'll need. This is in addition to WSI's global content marketing strategy and digital display campaigns, all designed to build WSI's brand and help you generate new customers.

Ideal Candidate & Qualifications

If you're an entrepreneur and considering a business opportunity in digital marketing, WSI may be the right business for you. Our franchisees are committed individuals with a passion for their work and ambition to continually grow and improve over time. Here are some of the qualities we've found make a successful WSI franchisee:

  • An unbeatable entrepreneurial spirit
  • An unwavering desire to excel
  • A passion for helping local businesses succeed
  • 100% confident in a leadership role
  • Experience with business ownership or previous tenure at mid-level management or higher
  • Determined to learn new innovations and technologies
  • Genuinely enjoys ongoing education
  • High interest level in business trends and practices
  • Strong communication and interpersonal abilities
  • Proficient in problem solving and a natural analytical thinker
  • The ability to operate a proven system

Purchasing a WSI Franchise

Overall, the investment needed to start your own WSI franchise is low and the potential reward is sky-high. WSI's proven system has been successfully repeated many times over the last 20 years, making it a winning proposition. To get started you will need a net worth of at least $250,000 and $60,000 in liquid capital. The total investment will range from $79,700 to $95,000, including our franchise fee, which ranges from $64,700 to $79,700, plus $15,000 in operational and marketing expenses.

About @WORK Group

WSI is a FranNet Verified Brand

FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.

About @WORK Group

WSI is a FranNet Verified Brand

FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.