Statistics and data bear out the facts that can’t be understated—Houston needs home care help. According to the most recent U.S. Census information, there are over 500,000 seniors in the Houston metropolitan area. And that data is now 10 years old.
The pandemic is straining health care resources that were already stretched thin. And it’s no secret that nursing homes didn’t—and haven’t—fared well in battling to keep the Coronavirus at bay. With nine in 10 seniors surveyed said they prefer to age in place, as opposed to facility-based care, it’s likely you know someone who is already caring for an elderly loved one. Maybe even your own family.
Nursing homes actually only serve less than five percent of the senior living populace, leaving the remainder to choose from a variety of care services. The home care segment is by far growing at the fastest rate. Seniors, having been served with rapidly advanced levels of health care, are living longer. And these aging adults often need care that can be provided in the comfort of their home—which is what the majority of them desire.
From a business ownership standpoint, home health care is operating in a growing market—with no signs of slowing down. The demand for services continues to rise in this industry and franchises offer a proven business model to take advantage. One of the leading examples is Seniors Helping Seniors®.
Seniors Helping Seniors is a non-medical senior care service that is delightfully different from other in-home care business models. The paramount service offering, in more than 20 years of operation, matches seniors who require a bit of care with a senior caregiver that shares a common interest. The emphasis is on compassionate and empathetic care and rewarding friendships.
What exactly does this business provide for its target market? Multiple avenues of service—tailored to meet the exact needs of every senior citizen and their families. There are at-home services such as assistance with personal care, cooking and shopping and on the go services such as transportation, appointments and running errands. Care that requires more serious attention such as dementia and Alzheimer’s care is also included, at the direction of family members.
If you’ve been longing to look into business ownership of your own, Seniors Helping Seniors operates in a much in-demand industry. The franchise has a strong corporate support system, training and ongoing oversight to offer. With an opportunity such as this, you can be in business for yourself, not by yourself. For further reading, take a look at what some of the existing franchisees in their business family have to say about Seniors Helping Seniors.
Click here to connect with me. I’m Diana Trondsen, FranNet Market President, Franchise Consultant serving Houston and the Gulf Coast Region of Texas. To schedule a no-cost, no-obligation appointment, you can call, email or attend one of my upcoming webinars on franchise ownership. Together, we can find a perfect match for the business you were meant to own and operate.