- Liquid capital required
- $150,000
- Net worth required
- $400,000
- Total investment
- $187,950 – $324,900
- Financing
- Via 3rd party
- Training
- Available
- Total units
- 3
- Year founded
- 2012
About the Brand
The Fashion Class is an innovative children's enrichment brand that teaches fashion design, illustration, sewing, and branding to students of all ages, starting as young as two years old. It provides a unique, screen-free alternative to standard after-school activities by giving kids a creative outlet that builds confidence, fine motor skills, and technical abilities. The brand's curriculum is STEM.org accredited, demonstrating that it combines artistic creativity with valuable technical and scientific concepts. Operating out of studio spaces, the brand offers a highly engaging, project-based environment where students complete seasonal sessions lasting 12 weeks, culminating in a signature runway show.
Values & History
Founded in 2010 by Kerri Quigley, a Parsons School of Design graduate and mother, The Fashion Class started in Manhattan's Garment District to share the joy of design and sewing. The brand's core mission is to empower children by building their confidence, allowing them to create and wear their own designs just as the founder did in her youth. Quigley's journey, which includes building the curriculum, writing a children's fashion design book, and raising two children while running her business, anchors the brand's strong emphasis on work-life balance and nurturing creativity in a fun, positive environment.
Industry Performance
The broader children's enrichment and creative education industry has seen significant growth in recent years as parents seek meaningful, screen-free, and educational alternatives to the average seven-plus hours children spend on digital devices daily. Within this market, concepts that combine art, functional design, and STEM-related skills (STEAM) are experiencing a massive surge in demand. Enrichment programs with multiple revenue streams, such as after-school programs, summer camps, and birthday parties, offer a resilient and highly sought-after model in the multi-billion-dollar service and education sector, which continues to attract families prioritizing educational and creative development for their children.
Purchasing a Franchise
The full range to open a The Fashion Class franchise can be anywhere between $187k-325k. They typically look for around $400k net worth and $150k liquid capital to get started.
Ideal Candidate & Qualifications
The Fashion Class seeks passionate, entrepreneurial individuals who want to make a positive impact in their local communities, whether they are former educators, designers, or simply parents and individuals seeking a purpose-driven business. Franchisees do not need any prior sewing or fashion experience, as instructors lead the courses while the owner focuses on operations, marketing, and relationship-building. Ideal candidates are community-oriented, relationship-driven, and looking for a model that provides a healthy work-life balance while tapping into the growing field of youth enrichment.
Training & Support
Franchisees receive comprehensive support starting from day one, including pre-launch training at the company's headquarters, which covers marketing strategies, operational processes, customer service protocols, and website management. On-site training is also provided during studio setup to ensure the staff and operations are fully prepared. Furthermore, owners have access to an extensive, proprietary library of hundreds of sewing projects, craft lessons, and a full 12-week curriculum that eliminates the need to develop lesson plans from scratch, allowing owners to focus entirely on operating and growing a thriving business.
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