Carol Ward

Franchise Consultant

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Serving Michigan,

What is a FranNet Franchise Consultant?

A FranNet consultant is your one-stop-shop for all franchise information and services. Our job is to ensure you find the right business that maximizes your odds of success and happiness and allows you to meet your lifestyle, career and financial goals

How do we help?

We help you by providing assorted research and information that will help you investigate different franchises to start your own business. We can introduce you to many different franchisors, so rather than having to go from place to place to learn about specific businesses, you can learn the basics about several options all in one spot! This saves you time and money.

FranNet Consultants helps save you time and money in several ways: by educating you about franchising; by helping you research your business; by identifying the right structure and strategic mix of the businesses you are interested in; and by introducing you to the franchisors that fit your model.

We’ll encourage you to thoroughly research any franchise that you are investigating, and we’ll even help you find franchise attorneys and other advisors so you can gain more information before you buy. We believe that the more you know, the better the odds are that the choice you make will be a good one. As a result, we stress that you spend the necessary time to research before you buy. Once you’ve bought the business, it’s too late to change your mind.

How much do we cost?

FranNet Consulting Services are 100% Free For Our Clients. Like a real estate agent, we make our commission only if and when a deal closes and are paid by the seller, not you, the buyer.

How can we work together?

  1. Take Our Franchise Readiness Assessment
    • Take our free proprietary Readiness Assessment to evaluate your business owner profile, including a personality analysis and an investment range determination. From here, our algorithm can help determine what franchise options in your local market may be best able to meet your goals.
  2. We Will Review Your Readiness Assessment
    • Once you have your Franchise Readiness Assessment results, you may request a free, no-obligation review session with your local franchise consultant. During this meeting, you can gain more insight into what franchise opportunities may be best for your goals.
  3. We’ll Discuss Your Franchise Options
    • After the review of your Readiness Assessment, we work with you to determine what local franchise options may be worth exploring. Your local consultant will present you with a number of options and depending on which ones you are interested in, your consultant will make an introduction.
  4. Introduction To Your Ideal Franchise Brands
    • We will help facilitate those introductions and coach you on the due diligence process, providing guidance on questions to ask, how to understand Franchise Disclosure Documents (FDDs), and tools on how to rank the franchise opportunities for yourself.
  5. Introduction to Existing Franchisees of the Brands You Like
    • Once you've learned more about each franchise opportunity that you are interested in, you will be able to speak with active franchisees in their respective organizations in order to validate the business, support, and overall success of each.
  6. Attend a Discovery Day
    • Prior to making a formal commitment to a franchise opportunity, you will attend a Discovery Day, usually on-site at the corporate headquarters of the specific franchise you're interested in (In the wake of COVID-19, many franchisors are offering virtual Discovery Days). This Discovery Day is a great opportunity for you to meet the top management team, see their operational facility and learn more about the day-to-day life of owning a business under their brand.
  7. Making a Final Decision with FranNet By Your Side
    • Once you return from a discovery day, you'll be in a position to decide if that specific franchise is the right fit for you. If it is, we'll provide the necessary referrals to franchise attorneys, accountants, and funding partners to help complete your franchise due diligence. From there, it is your choice to sign the final franchise agreement and become a franchisee.

I work with people who want to explore becoming business owners as their primary full-time career or on a part-time basis while they keep their job. I coach business seekers through a proven process of finding franchise businesses that match their goals, lifestyle, experience, skills, flexibility needs and budget. Then I help them each step of the way to reach a decision point.

At FranNet, we work a lot like executive recruiters. Rather than matching clients with a job, we match them with a business. So, there's no cost at all to franchise candidates for our services.

As a client, you'll start the process by discovering your own unique 'business ownership DNA' via an assessment tool based on Spiral Values Dynamics, Stanford Research Institute's VALS, neuro-linguistic programming & social/emotional intelligences.

From that scientific foundation, you and I will collaborate to build your personal business model that includes all the elements of your ideal business. Next, I'll present a short list of franchises that fit your objectives & how you're wired. Using the FranNet process - perfected over appx. 30 years and used by 100+ consultants in our system - ensures the businesses you'll evaluate fit you like a favorite pair of jeans.

I work with many people in career transition. Some are corporate refugees who have been restructured, right-sized, rifted, rebadged or simply got fed up with the corporate world. Others continue working their full-time jobs and run a franchise on the side for another income stream or as part of their exit plan from their jobs. Yet others are moms and dads reentering the workforce, parent/adult child partnerships, or those looking for semi-retirement options.

At FranNet, we look for businesses with a 90%+ success rate that can replace a 6-figure income when they're up and running. Many allow you to work flexible schedules and take weekends off. You’ll discover franchising is much more than French fries, subs and retail.


More about Carol Ward

As a 4th generation entrepreneur, my business matching expertise is grounded in my personal quest to find freedom and an upside after 25 years in the corporate world where I led public relations and marketing efforts at companies ranging from a Fortune 500 company to an executive compensation consulting firm. Initially, I met my goal by launching and operating my own PR business that I ran for more than 6 years. Later, I discovered my true passion by helping people find businesses via franchise ownership. Little did I know that FranNet would also help me achieve my personal goal, set 15 years prior, of helping people who have been laid off.

Back in 2013, I joined FranNet's corporate headquarters where I worked with 1000s of franchise candidates to get them started in the FranNet process. It's humbling to know that more than 50 are now franchise owners. In addition, I had the opportunity to vet and validate franchisors for FranNet, providing hands-on experience I use to help lead clients through the process themselves.

Our family moved to Birmingham, Michigan as part of the Detroit area's resurgence, specifically for my husband's position at The Henry Ford Museum & Greenfield Village. We spend most of our free time watching my son's ice hockey games and occasionally visiting our other son who serves proudly in the U.S. Marine Corps.  I also enjoy antiquing, attending festivals and walking along the sugar sand beaches in Pure Michigan.