Claudia LardizabalBased in El Paso, TX · serving clients nationwide
I’ve been a FranNet franchise consultant in West Texas since 2013. Before that, I spent 24 years in sales, retail management, customer service, and higher education advising. Those years in higher education taught me how to help people make big, meaningful decisions, and I bring that same approach to franchise ownership. I volunteer with the Hispanic Chamber and sit on its Advisory Board. I also work with the Boots to Business program at Fort Bliss, and helping veterans find their next mission is something I take seriously. I hold an MBA in Human Resource Management from the University of Phoenix and work with clients in both English and Spanish.
- 28Years Experience
- $0Cost to You
My Journey
I spent over two decades in retail management and higher education before a layoff pushed me to rethink everything. A franchise consultant who was also a longtime friend helped me explore business ownership, and I found work I genuinely love. Now I do the same for people in West Texas and beyond. I know firsthand how much the right guidance matters when you’re weighing a decision this big.
Why work with Claudia
14 years of franchise matching expertise
For 14 years I have help people identify if franchise ownership is for them.
A proven, no pressure approach.
We follow a clear, step-by-step process at your pace. There’s no obligation if franchise ownership isn’t the right fit.
Free to you, always.
My guidance costs you nothing. Franchisors cover my fee, so you get honest, experienced guidance with no financial obligation.
Guidance from someone who's done it
I’ve worked for corporate America and have owned my own business, so I understand making this decision from every angle.
Who Claudia helps
The kinds of buyers and goals Claudia specializes in:
- Corporate career-changers (in transition)
- Corporate exit / displaced executives
- Veterans & military transition
- Immigrant & visa investors (E-2 / EB-5)
- First-time / first-generation owners
- Young entrepreneurs
Ready to explore what's possible? Book a free, no pressure consultation or call with me.
Book a free consultationHow working with FranNet works
FranNet has vetted franchise brands for over 30 years, so my clients explore proven concepts – not guesswork. FranNet’s detailed research process allows us to find the best franchise fit for our clients. Best of all, my guidance and expertise are completely free to you. I’m paid by the franchisors, so my only job is helping you find the right fit.
- 1
Consult & assess
We get clear on your goals, budget, and strengths, before looking at any brands.
- 2
Match & research
You review vetted franchise options that actually fit, with the numbers explained.
- 3
Introduce & validate
Meet franchisors, talk to owners, and review disclosures with guidance.
- 4
Decide & sign
Guidance through evaluation, validation, funding, and the franchise agreement, so you reach a confident signing decision.
Frequently asked questions
How much does it cost to work with Claudia?
Nothing. Working with Claudia Lardizabal and FranNet is completely free. Franchise brands pay a fee to FranNet, not you. You get local, expert franchise guidance in West Texas at no cost, and franchise pricing is federally regulated, so there's never a mark-up for working with a consultant.
Do you help people find franchises in West Texas?
Yes. Claudia Lardizabal works with aspiring owners across West Texas, matching local candidates with vetted franchise opportunities that fit their goals, budget, and lifestyle, and knowing which concepts tend to perform in this market.
What's the process for working with Claudia?
It starts with a free consultation to understand your goals, budget, and strengths. From there Claudia presents vetted franchise options that fit, facilitates introductions and validation with franchisors and existing owners, and supports you through evaluation, funding, and a confident signing decision.
How do I get started?
Book a free, no-obligation consultation using the scheduling link on this page. There's no cost and no pressure. It's simply a conversation about whether franchise ownership in West Texas is right for you.
Book your free consultation
Ready to explore what's possible? Book a free, no pressure consultation or call with me.