John ArmstrongBased in New York City, NY · serving clients nationwide
John Armstrong is FranNet’s Market President for New York City. He is based in the New York metro area and works with clients nationwide. He helps people explore franchise ownership as a route to running their own business, often corporate professionals working through a career transition and weighing ownership against another role.
His approach is consultative and starts with education: understanding how franchising actually works and whether it’s worth pursuing at all. From there, he gets to know a client’s goals, skills, and interests to assess whether ownership makes sense, meets one-on-one to review opportunities available in their market, and coaches them through due diligence and validation. There is no cost to the client.
John has been with FranNet since 2008. Before that, he spent his career at Morgan Stanley in Global Capital Markets, in commercial paper origination and on the equity syndicate desk. That background shapes how he prepares clients for the diligence process, so they know what to look for in the FDD and what to ask franchisees during validation.
- 18Years Experience
- 1000+Happy Clients
- $0Cost to You
Ready to explore franchise ownership? Let's talk.
Book a free consultationHow working with FranNet works
A proven, no-pressure process backed by FranNet's 35+ years, so you evaluate real options against your goals, budget, and lifestyle.
- 1
Consult & assess
We get clear on your goals, budget, and strengths, before looking at any brands.
- 2
Match & research
You review vetted franchise options that actually fit, with the numbers explained.
- 3
Introduce & validate
Meet franchisors, talk to owners, and review disclosures with guidance.
- 4
Decide & sign
Guidance through evaluation, validation, funding, and the franchise agreement, so you reach a confident signing decision.
Frequently asked questions
How much does it cost to work with John?
Nothing. Working with John Armstrong and FranNet is completely free. Franchise brands pay a fee to FranNet, not you. You get local, expert franchise guidance in New York City Metro at no cost, and franchise pricing is federally regulated, so there's never a mark-up for working with a consultant.
Do you help people find franchises in New York City Metro?
Yes. John Armstrong works with aspiring owners across New York City Metro, matching local candidates with vetted franchise opportunities that fit their goals, budget, and lifestyle, and knowing which concepts tend to perform in this market.
What's the process for working with John?
It starts with a free consultation to understand your goals, budget, and strengths. From there John presents vetted franchise options that fit, facilitates introductions and validation with franchisors and existing owners, and supports you through evaluation, funding, and a confident signing decision.
How do I get started?
Book a free, no-obligation consultation using the scheduling link on this page. There's no cost and no pressure. It's simply a conversation about whether franchise ownership in New York City Metro is right for you.