2nd Family Franchise

About 2nd Family

We started 2nd Family to be a one-stop shop, leaving clients with only one company to deal with for ALL of their in-home care for themselves or loved ones.

Values & History

2nd Family officially started in 2012 when founders Chad Tracey and Josh Markland contracted with their first client. But the beginning of the story goes back a little further as these two cousins, along with other family members, were searching for the proper care for their aging grandmother. At the time, they knew it was one of the most important decisions they would ever have to make.

Today, after developing and refining their vision of an in-home care and support services business model, they have shown that consistently providing the highest level of care is possible, and that making a positive difference in people’s lives is truly rewarding.

Industry Performance

Market Demand & Advantage

We feel the expanding $89 Billion in-home care providers market should be about more than just providing care. This is your chance to make your dream of independent business ownership come true, with a highly-rewarding senior home care franchise – and a 2nd family – you’ll be proud to be a part of.

Born out of our own experience with trying to find quality in-home care for our loved ones, 2nd Family is a senior home care franchise designed to be different from the rest. It all starts with our Grandma Guarantee ®.

If we wouldn’t trust caregivers to care for our own grandmother, we won’t send them to our client's homes. We are a new franchise concept, which means our initial franchise owners will get all of our personal, hands-on attention.

Purchasing a 2nd Family Franchise

Franchise Fee: $52,500. Net worth: $350,000. Total Investment: $100,305 – $176,299. Liquid Capital: $100,000.

We’re currently accepting inquiries from:
District Of Columbia, Delaware, Florida, Maryland, New Jersey, Pennsylvania, Virginia.

Ideal Candidate & Qualifications

We seek franchised owners who:

• Has B2B Sales Experience
• Marketing/Communications Experience
• Personal Reference Point/Compassion for Care being Provided
• Hands on/boots on the ground approach
• Wants to make a difference in their community and wants to build a legacy

Functions as the face of the business in the community, developing referral relationships with the many facilities in their area to generate business. Focuses on administrative duties and day to day operations with the RN, caregivers and clients.

Training & Support

First, you will be granted a protected territory in which to operate your senior care business. 2nd Family will then provide a pre-opening 5-day training program for franchisees at our corporate support center.

In addition to the training program, a franchisor representative will spend at least one day within the first few weeks at your local office providing additional on-site training.

We will also present you with a copy of our confidential operations manual to help run the business properly on a day-to-day basis.