Hand & Stone Franchise
To buy a franchise with Hand & Stone, you'll need to have at least $150,000 in liquid capital and a minimum net worth of $750,000. Hand & Stone charges a franchise fee of $49,500.
Franchisor Details
Total Units: 650+
Year Founded: 2004
Franchising Since: 2006
Home Office: Trevose, PA
Training: Available
Locations Available: See Below*
Franchise Costs
Liquid Capital Required: $150,000
Net Worth Required: $750,000
Total Investment: $582,722 – $882,381
Franchise Fee: $49,500
Royalty Type: 6%
Vetern Discount: Available
*Hand & Stone is currently accepting inquiries from the following locations: Alabama, Alaska, Alberta, Arizona, Arkansas, British Columbia, California, Canada, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Manitoba, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Brunswick, New Hampshire, New Jersey, New Mexico, New York, Newfoundland and Labrador, North Carolina, North Dakota, Northwest Territories, Nova Scotia, Nunavut, Ohio, Oklahoma, Ontario, Oregon, Pennsylvania, Prince Edward Island, Quebec, Rhode Island, Saskatchewan, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Yukon
Values & History
Founded in 2005, Hand & Stone was built on the principle of bringing "luxury to the masses." The brand’s core values center on providing a sanctuary for guests to improve their physical and mental well-being without the steep prices typically associated with high-end resorts. Over its 20-year history, the company has maintained a culture of professionalism, passion, and performance, evolving from a single location to a nationally recognized household name that consistently ranks at the top of the Franchise Times and Entrepreneur 500 lists.
Industry Performance
The global wellness industry is currently valued at over $2 trillion, driven by a post-pandemic shift where consumers view self-care as a necessity rather than a luxury. In 2024 and 2025, the spa and massage sector saw significant growth due to the rise of "preventative wellness" and biohacking trends, such as infrared therapy and advanced skincare. Data shows that membership-based spas significantly outperform non-membership models, enjoying higher visit frequencies and greater customer retention. As the longevity economy grows, the demand for regular, high-quality massage and skin treatments is projected to remain one of the most stable segments of the service economy.
Training & Support
Franchisees benefit from a robust, multi-layered support system designed to guide them from site selection through daily operations. The journey begins with Hand & Stone University, an intensive week-long training program at the corporate headquarters covering operations, marketing, and company culture. Before opening, corporate trainers spend five days on-site to train the staff of therapists and estheticians. Ongoing support is provided through dedicated Franchise Business Consultants and a sophisticated in-house advertising agency that handles digital marketing, creative design, and branding so owners can focus on running their business.
Ideal Candidate & Qualifications
Hand & Stone seeks business-minded leaders rather than practitioners; you do not need experience in massage or esthetics to own a franchise. The ideal candidate is often a pivoting executive or a multi-unit investor with strong management, sales, and people-development skills. They look for health and wellness advocates who are passionate about community engagement and can effectively lead a team of licensed professionals.
Purchasing a Franchise
The full range to open a Hand & Stone franchise can be anywhere between $582k-883k. They typically look for around $750k net worth and $150k liquid capital to get started.
Hand & Stone is a FranNet Verified Brand
FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.
Hand & Stone is a FranNet Verified Brand
FranNet Verified Brands are reviewed by FranNet to ensure legitimacy and industry required documentation.