Kid to Kid Franchise

About Kid to Kid

Kid to Kid is a premier upscale resale children’s clothing franchise, focusing on providing a clean like-new customer experience, a commitment to giving back, and environmental sustainability. Kid to Kid brings affordable, fashionable brands to parents trying to stretch a budget. Kid to Kid appeals to a wider customer base than the competitors by focusing on an upscale experience that doesn’t feel like resale.

Values & History

Kid to Kid was founded in 1992 by a young couple who understood what all young couples know – it costs a small fortune to buy clothes for your children. Fast forward 30 years, and Kid to Kid has established itself as the premier kid’s resale franchise, with >115 stores across 26 states and several international markets. With a lot of pent up momentum, Kid to Kid is poised to accelerate its growth for years to come.

Kid to Kid franchises thrive because they focus on timeless values like trust, responsibility, and service. For parents, it's a place to trade in gently used kids’ clothing, toys, and more, helping families save money and reduce waste. For franchisees, it's a business built on a foundation of integrity and a proven model for success.

Industry Performance

The secondhand apparel market is both massive ($49BN) and growing rapidly (9% expected annual growth rate through 2029). When you combine these industry tailwinds with the strong underlying financial profile of our stores, we believe there has never been a better time to become a Kid to Kid franchisee. Kid to Kid is a recession-resistant concept based on steady growth during economic downturns.

Purchasing a Kid to Kid Franchise

The full range to open a Kid to Kid Franchise can be anywhere between $327k-587k. They typically look for around $125k liquid capital and $200k net worth to get started.

Ideal Candidate & Qualifications

Kid to Kid franchisees come from all walks of life but tend to have a few things in common. They embrace the opportunity to personally manage their store, motivate their team, and build a strong customer experience. They are also highly determined and consistently go above and beyond to achieve their goals. Given the fast-paced environment in the stores, owners are also typically highly organized and adept at multi-tasking. Finally, the most successful owners are very active members of the Kid to Kid franchisee community and enjoy helping others find success.

Training & Support

Not all franchises offer the same level of training & support. At Kid to Kid, a dedicated team will be with you every step of the way. From site selection and store design to operational training and new store marketing, they have carefully honed their New Store process. They also maintain a high-touch approach to support franchisees throughout the full lifecycle of store ownership. Their operations, marketing, technology, and finance teams are always available and excited to help franchisees improve their results.