- Liquid capital required
- $500,000
- Net worth required
- $1,500,000
- Total investment
- $700,000 – $900,000
- Financing
- Via 3rd party
- Training
- Available
- Total units
- 1350
- Year founded
- 2009
About Orangetheory Fitness
Orangetheory is a science-backed, technology-tracked, and coach-led group workout designed to produce results from the inside out. Our classes are personalized, total body experiences in a group setting. Our heart rate zone and strength training workouts are tailored to each member based on their individual metabolic response, and our dynamic blend of strength and cardio are proven to deliver results from the inside out. The hardest part of our workouts is showing up - we make it simple for our members to push themselves, be their personal best and give them more. Because we believe our members shouldn't live to exercise but should exercise to live.
Orangetheory Fitness offers franchise operators a recurring revenue membership model geared towards strong AUVs and exceptional margins.
Values & History
In 2007, physiologist Ellen Latham brought together science and fitness in a revolutionary way. She called it the Orange Effect and started a U.S. studio to prove it.
Orangetheory is a science-backed, technology-tracked, coach-inspired group workout designed to produce results from the inside out. The hardest part of our workouts is showing up - we make it simple for you to push yourself, be your personal best and give you more.
Today OTF has taken the world by storm to become one of the most well-known fitness franchises on the planet. We’re spread across more than 1,500 studios in 25 countries across the globe.
Industry Performance
Global Fitness Industry Overview The fitness industry has seen substantial growth, fueled by demand for health and wellness solutions. The global fitness industry is worth $105 billion in 2025. The fitness space in general performs much better than your avg business during recessionary periods.
Purchasing an Orangetheory Fitness
The full range to open an Orangetheory Fitness can be anywhere between $700k-900k. They typically look for around $500k liquid capital and $1.5M net worth to get started.
Ideal Candidate & Qualifications
Only serious candidates interested in becoming a stakeholder in a strong, rapidly expanding, elite fitness brand. Must be able to provide required capital, and dedicated studio management support, while following an ever-evolving cutting-edge system:
- Individual or group investors with solid entrepreneur experience
- Owner/Operator, engage with your team daily – helping to drive the business and building community in your studio – NO ABSENTEE OWNERSHIP
Training & Support
Comprehensive corporate training & support includes: real estate, operations, marketing, sales, fitness, equipment, technology, training, construction & design
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