
- Liquid capital required
- $100,000
- Net worth required
- $100,000
- Total investment
- $380,000 – $680,000
- Financing
- Via 3rd party
- Training
- Available
- Total units
- 87
- Year founded
- 1996





About Pet Planet
Founded in 1996 in Calgary, Pet Planet was born out of a mission to help pets live longer, healthier lives through better nutrition. After a personal tragedy - the sudden loss of her puppy - founder Laura Leah English set out to educate pet guardians and provide access to premium, natural, and often-organic pet foods. Today, Pet Planet operates stores across three provinces, with a vision to become the largest specialty pet food retailer in Canada. With a focus on education-based selling, transparency, and community trust, Pet Planet has become one of the most respected names in Canadian pet care retail.
Values & History
Pet Planet exists to make a difference in the lives of pets and their families. At the heart of the brand is the Certificate of Trust program, a rigorous set of standards that ensures all products meet strict nutritional criteria - no unnecessary fillers, artificial additives, or harmful preservatives. This commitment to integrity and transparency sets Pet Planet apart as the only Canadian pet food retailer with such a program. Guided by its founding principle that pets are family, the company fosters strong relationships with both customers and franchisees, building a community of trust and shared purpose.
Industry Performance
The pet industry in Canada is booming, driven by two powerful forces: the recurring, non-discretionary nature of pet food and the growing humanization of pets. Canadians now spend more than ever on premium nutrition, wellness, and products that treat pets like family. With pet ownership steadily increasing, this category has proven itself to be both recession-resistant and growth-oriented. Pet Planet is uniquely positioned in this expanding market by focusing on health-first, trust-driven retailing, which ensures ongoing demand and customer loyalty.
Purchasing a Franchise
The full range to open a Pet Planet Franchise can be anywhere between $380k-680k. They typically look for around $100k net worth and $100k liquid capital to get started.
Ideal Candidate & Qualifications
The brand is looking for candidates who are not only business-minded but also deeply passionate about pets and nutrition. Ideal franchisees are hands-on owner-operators who thrive in customer-facing roles, demonstrate strong community values, and align with the company’s mission of improving pet health. While prior retail experience is beneficial, the most important qualities are passion, commitment, and a willingness to learn. Successful operators often grow into multi-unit ownership once they’ve mastered the system with their first store.
Training & Support
Pet Planet provides a comprehensive training program that includes up to three weeks of classroom and in-store training, supported by detailed operations manuals. Franchisees receive guidance in every aspect of their business: from site selection and store build-out to supply chain management and ongoing marketing support. The franchisor manages supplier terms, product vetting, and logistics, so franchisees can focus on delivering exceptional customer service. With continuous operational support, robust systems, and a brand rooted in trust, Pet Planet ensures its franchisees are fully equipped for success from day one.
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