Pilates Addiction Franchise

About Pilates Addiction

Pilates Addiction brings a modern, boutique approach to traditional Pilates, offering high-quality instruction in sleek, design-forward studios. With proprietary WundaFormer machines and a signature 50-minute workout format, the brand delivers biomechanically precise, full-body workouts that are both intense and inclusive. Rooted in the belief that wellness should be intentional and transformative, Pilates Addiction fosters a strong sense of community while helping clients build strength, balance, and confidence - on and off the reformer.

Values & History

Rooted in biomechanics and driven by results, Pilates Addiction redefines boutique Pilates with a fusion of classical alignment and modern intensity. Led by CEO Sarah Luna - a veteran of Club Pilates and Pure Barre - the brand utilizes the patented WundaFormer to deliver high-performance, 50-minute classes designed for core strength, mobility, and lasting transformation . Operating under Sequel Brands, Pilates Addiction is built on values of innovation, intentional movement, inclusivity, and community. Every studio experience balances precision with power, helping clients perform better for life in an atmosphere that’s both athletic and accessible .

Industry Performance

Tap into the $4.5 Trillion Wellness Industry! During recessions, people may cut luxury spending but often maintain or even increase spending on wellness - especially if it's perceived as essential to physical and mental health.

The Pilates and yoga studio industry alone in the U.S. is valued at approximately $14.7 billion in 2024, with growth of around 1.7% annually from 2019 to 2024. As boutique fitness continues to rise, mind-body formats like Pilates are among the fastest-growing segments, supported by consumer demand for personalized, small-group experiences

Purchasing a Pilates Addiction Franchise

The full range to open a Pilates Addiction Franchise can be anywhere between $320k-753k. They typically look for around $500k net worth and $100k liquid capital to get started.

Ideal Candidate & Qualifications

The ideal Pilates Addiction franchise owner is passionate about wellness, community, and delivering a premium fitness experience. You don’t need to be a fitness pro, but strong business skills and a people-first mindset are key. This model suits hands-on owners or those looking to scale with the right team in place.

Training & Support

Pilates Addiction offers comprehensive initial training, covering operations, leadership, and its signature programming. Franchisees receive full pre-opening support - from site selection to studio setup - plus ongoing business coaching, educator training, and marketing tools to help drive long-term success.