It’s safe to say that the pandemic has thrown more than a few curveballs our way. Some businesses were adversely affected, while others flourished. The circumstances borne of lockdowns and shelter-in-place orders also played a factor. Again, if deemed non-essential, some companies faced increasing challenges. Those deemed essential did far better. Today, we’re going to talk about one concept that’s benefitting from increased consumer demand.
This franchise, currently in the inventory of concepts that FranNet offers, is exactly what it sounds like. A business dedicated to remodeling cabinetry in the heart of a home—the kitchen. Their value proposition is the “5 Trustpoints” offer for customers. Each of these offers consumers a way to revitalize their kitchen cabinetry without having to spend a fortune. They include:
1 Day Tune-Up: a 9-step process to rid wood cabinets of the dirt, oils and grime that builds up with everyday use of a kitchen
Cabinet Painting: keep the existing cabinetry, but refresh them with one of 10 popular paint colors
Cabinet Redooring: the adding of new doors and drawer fronts to modernize cabinetry with a fresh look
Cabinet Refacing: a service that modifies the look, feel and texture of existing cabinetry, making them appear brand new
Custom Cabinets: the complete overhaul! Out with the old and in with the new, a professional design team of technicians work with customers to create their dream kitchen
Kitchen Tune-Up is experiencing a high level of interest from entrepreneurs and potential franchisees. And several factors have combined to create this market demand. As their brand and existing franchisees report, the concept directly benefitted from conditions brought about by the pandemic.
With restaurants shuttered, or at limited indoor seating capacity, less people ate out as often as before. In doing so, some rediscovered that the best restaurant in town was now in their own home. Speaking of home, people spent much more time there and began to focus on home improvement. And many families found themselves with discretionary income left over from a lack of work commutes and postponed annual vacations.
Curiously enough—even the rise in video teleconferencing appears to have played an obvious role in creating more interest. Many franchisees heard from new customers who’d taken note of the backgrounds of their colleague’s homes—namely kitchens! And you know what they say about keeping up with the Jones’!
FranNet of Dallas-Fort Worth can introduce you to the Kitchen Tune-Up franchise. And there are many other concepts in the home services category you might also be interested in investigating. If you’d like to hear more, schedule a no-cost, no obligation meeting with us. Together we’ll find a franchise that meets your business ownership and lifestyle goals.
About the Author
Sara Waskow is the Dallas-Fort Worth Market President for FranNet, the nation’s leading franchise consultancy. She’s a career transition specialist whose no-cost, no-obligation expertise matches individuals to business opportunities that best fit their unique goals and talents. Sara is a member of Success North Dallas, the Southlake and Grapevine Chambers of Commerce, and the Cowtown Executives Association. She graduated from Texas A&M University and has lived in the DFW area for over 30 years. She can be reached at: [email protected].