What is “Selling Season” and Why are Franchise Owners So Excited?

Are you familiar with the term, “Selling Season?” In general, it typically refers to holiday shopping – a period of frantic retail-based sales often responsible for lifting the fortunes (and bottom lines) of companies across the U.S. As you may know, Christmas is a time of giving and shoppers tend to push the envelope further each and every year, creating an economic uptick at the close of the calendar year – just when many companies need a final boost to help their 2022 numbers.



But as FranNet of DFW & Oklahoma knows – for many franchise owners who operate retail-based outlets, it can also be a welcome boost. So, let’s take a closer look at “Selling Season,” and why this year’s predictions have retail-based franchise owners excited about its possibilities.


Yes, “Selling Season” is a Thing

While most people are aware that holiday shopping is prevalent and a big boost for retailers, just how much of an impact they have might surprise you. For instance, there may be 365 days in a year, but the 10 busiest shopping days in the calendar all occur in a single, 30-day window! That’s why the time between Nov. 26 (Small Business Saturday!) and Dec. 26 is known as “Selling Season.” And Black Friday, Small Business Saturday, and Cyber Monday – all crowded into one, jam-packed kickoff weekend – herald the advent of this annual shopping bonanza.


Predictions for a Big Year

Sources from the National Retail Federation to the private accounting giant, Deloitte, are predicting a banner year for sales during the 2022 Selling Season. Straight retail sales are predicted to rise anywhere from 4-8% over last year’s totals, amounting to more than $950 billion. The outlook for online retail sales is even brighter, predicted to rise as much as 12-14% over 2021 totals. If true, these predictions paint a rosy picture for retailers – and this is despite the ongoing pressure of rising inflation. At the time of this writing, one result is already available – Black Friday sales hit a new record of $9.2 billion in just one day!


Retail-Based Franchisees Stand to Benefit

It’s estimated that one in every five franchise establishments is a retail-based operation, which means for 20% of all franchisees, the month of December is critically important to their annual success. The latest numbers from the IFA reveal that retail-oriented franchises are doing quite well. Over 165,000 of them nationwide will be participating in this year’s “Selling Season,” a sector of franchising that’s growing at an annual rate of 2.1%. The National Retail Federation states that as much as 40% of U.S. retail sales can be traced back to franchise establishments.


If you’ve been thinking of an entrepreneurial future, or are in the midst of considering a career transition, there are dozens and dozens of retail-oriented franchise concepts for you to review. From Big Frog Custom T-Shirts & More to the iconic retail brand, Red Wing Shoes (and boots, y’all!), there’s a lot to like about this particular franchising sector. And FranNet of DFW & Oklahoma can help you narrow down the choices in finding a franchise that aligns perfectly with your lifestyle and income-generating goals.


Let’s Chat!

If you’d like to know more about franchise opportunities and ownership, we’d like to hear from you. We are uniquely qualified to match your potential with the possibilities that come from small business ownership through franchising. All you have to do is allow FranNet of DFW & Oklahoma to be your guide. Our no-cost, no-obligation consultations have helped hundreds of entrepreneurs in North Texas and Oklahoma secure a future that belongs to them and them alone. If you’d like to get started on your own entrepreneurial journey, we’d love to introduce you to a whole new world of possibilities through franchise ownership. Don’t forget to bookmark our podcast, Unpredicted Entrepreneur, and let us know if you enjoyed our content. Whenever you decide to act on your future, we can help you begin your entrepreneurial journey. Just let us know!

Dec 1, 2022